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Dubai, United Arab Emirates: Superbrands as independent authority and brand arbiter honored and honoured 36 leading brands from the UAE at the 18th annual Superbrands Tribute at the Grand Hyatt Dubai. .
Known as the “Brand Oscar,” winning this honor is a powerful recognition and testament to the preeminence of each brand for existing customers, potential customers, media, suppliers, investors and employees. Superbrands are voted not only by the Brand Council, but also through online voting, expanding the voting base to nearly 2,000 senior executives and marketing professionals.
Also featured at the event, the 2022 Superbrands book is a coffee table book that includes a two-page introduction to each Superbrand that traces the brand’s foundation and development, as well as a “Things You Didn’t Know” section that highlights interesting The factual brand and its unique achievements.
“Businesses are constantly vying for consumer loyalty and recognition, competing in a crowded market, and in an age of increasingly digital communications, truly connecting with consumers is the key to success. Customers have many choices, but ultimately, they Only open their wallets for companies they truly like, identify with and believe in their best interests,” said Mike English, Director Middle East at Superbrands.
“In today’s competitive and digitally connected world, brands must build emotional bonds with consumers in order to earn their trust and gain their mindshare. What all superbrands have in common is that their approach is customer-driven while maintaining Be business-oriented and be a friend of the customer. This leads to deeper interactions and meaningful relationships between brands and consumers.”
Over the years, Superbrands has established itself as a respected and unbiased entity in the UAE business sector and will recognise brands from a number of industries including consumer goods, financial services, food and beverage, healthcare, government and retail.
“A strong brand must engage with customers, foster brand ownership among consumers, and inspire trust. Most importantly, it must always deliver on its promises. Earning a spot on the Superbrands list is both a great honor, It’s also a challenge because all these requirements have to be met,” added Mr English.
With more than 2,000 leading brands competing for the coveted Superbrand title in the UAE, only 36 achieved an overall score of over 80% and were declared a Superbrand by the Brand Council.
Full list of UAE Superbrands in 2022
- ADNOC
- AJMS Global
- Alpha Dan Exchange
- Arrada
- alrostamani group
- alps capital
- Aster DM Healthcare
- aswak
- benchmark food
- betadine
- Blue Ocean Management Training and Consulting
- design concept
- Delicious
- Dubai Duty Free
- first in dubai
- Faki University Hospital
- Food company
- general
- Hamria Free Zone Authority
- Life
- Creston Menon
- Lulu International Exchange
- MCA Audit
- MCI Middle East
- Clinic
- Nando’s
- grind
- nourishing agent
- rainbow milk
- RAK Hospital
- rhubarb
- ring
- Saif District
- sanford
- Tabasco
- Wall
United Arab Emirates Superbrands Council:
- Mike English, Director Middle East and North Africa, Superbrands
- Colm McLoughlin, Executive Vice Chairman and Chief Executive Officer, Dubai Duty Free
- John Brash, founder and CEO of Brash Brands
- Dr. Ram Buxani, Chairman of ITL Cosmos Group
- His Excellency Saud Salim Al Mazrouei, Director of the Hamria Free Zone Authority and Sharjah Airport International Free Zone Authority
- Mishal Kanoo, Chairman, Kanoo Group, UAE and Oman
- Raju Menon, Chairman and Managing Partner of Kreston Menon
- John Deykin, Branding Specialist
- Alisha Moopen, Deputy General Manager, Aster DM Healthcare
- Rohit Walia, Executive Chairman and Chief Executive Officer, Alpen Capital ME Limited
- Niranjan Gidwani, Consultant Director Charter Member – TIE Dubai
- Dr. Raza Siddiqui, Executive Director of RAK Hospitals and CEO of Arab Healthcare Group
- Paras Shahdadpuri, Chairman of Niki Group of Companies
-Finish-
About Emirates Superbrands
The Superbrands organization has a global reputation as an independent authority and arbiter of brand excellence, dedicated to honoring and promoting brand norms. Superbrands are recognized for their work through their books, events and awards programs, Internet sites, research, and PR coverage in key international media and newspapers, magazines, and television and radio.
The Superbrands organization was originally established in London in 1994, where the first Superbrands book was published. Since then, its business has expanded to 93 countries around the world, including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands – making the series the largest collection of insights into some of the greatest brands in the world. To date, more than 15,000 independent brands have made appearances around the world. For more information on Superbrands, visit www.superbrands.com.
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