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Thursday, April 25, 2024
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5 Emirati designers shaping the modern fashion scene in the UAE

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Bouguessa is a women’s ready-to-wear brand inspired by architecture, art and global culture, founded five years ago by Faiza Bouguessa, a French-born designer who was raised by Algerian parents and now lives in the UAE. Bouguesa’s grandmother, a seamstress, taught her to knit and sew. A series of internships at tailors during her college years explains the impeccable tailoring in the collection.Fans of the brand include Beyonce, Priyanka Chopra and most recently Bollywood star Sonam Kapoor Ahuja wearing the dress Cannes red carpetHighlights from their Fall 2019 collection (titled “CHROMATIC”) include the classic belted blazer and matching flared pants, and a green crepe tee with a matching satin maxi skirt. What makes Bouguessa special is that all stylish, thoroughly modern pieces are also suitable for women who want to dress well. As for Faiza’s vision for the brand in the next few years? “I wanted to develop a wider range of sizes to meet the needs of different women around the world,” she explained. “We’ve developed a ‘Petite Fit’ last year that refers to a range of garments tailored for women who are 5’4″ or under, and it has had a huge impact on many of our clients.”

Bougessa is available at The Modist, boguessa.comand Farfetch.

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