6thStreet.com opens first brick-and-mortar store in Dubai – News

The store redefines retail in the region, combining a physical storefront with digital shopping convenience for an immersive customer experience

6thStreet.com, the leading fashion e-commerce destination in the GCC, recently opened the GCC region’s first brick-and-mortar store dedicated to fashion; an innovative tech-led space where online shopping merges with brick-and-mortar. The 6thStreet.com store at Dubai Hills Mall is the future of retail, offering customers an integrated omnichannel experience with the benefits of online and in-store shopping. It is owned by the Dubai-based global fashion and lifestyle retail conglomerate Apparel Group.

Omar bin Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Teleworking Applications, said at the store’s opening: “6thStreet.com’s first physical store is a testament to the UAE’s leadership in future technologies and reflects It has confirmed the country’s status as a global shopping and tourism hub. It is full of groundbreaking applications of artificial intelligence and is part of a new generation of smart retail brands that can promote the development of traditional industries while strengthening the country’s digital economy.”

Dharmin Ved, Founder and CEO of 6thStreet.com said: “After a one-year learning journey, our smart retail concept is ready for shoppers. We are investing in digital transformation not only to drive revenue growth but also to simplify Efficiency across the value chain. The 6thStreet.com store provides tangible evidence of how artificial intelligence and machine learning can be leveraged to create exciting new store formats and new opportunities for retail, offering speed, cost and sustainability advantages. The nurturing ecosystem created by the UAE government allows ambition and innovation to flourish, so it’s only fitting that we open our first physical store in Dubai.”

Customers at 6thStreet.com stores can use their tablets to browse, select and add items just as they would shop online on the app. They can try it on at the station or in a designated fitting room, and the interactive screens allow customers to change sizes, request assistance and choose to buy. Customers can touch and feel products and enjoy the social aspect of shopping without the challenges of long shipping times, limited in-store inventory, or waiting in line at checkout.

The first floor of Dubai Hills Mall covering an area of ​​7535 square meters. The ft store is equipped with 38 tablets and seven fitting rooms. Ten fashion consultants are present to provide customers with a unique shopping experience. The brick-and-mortar store has seven times the stock of a normal store, and almost all the brands that are available in the UAE on the 6thStreet.com app, such as Birkenstock, Calvin Klein, Tommy Hilfiger, Crocs, Levi’s, St. Cage, Adidas, Nike, London Dunes, Aldo, Thomas, etc.

“6thStreet.com continues to push the boundaries when it comes to delivering unprecedented experiences to our customers. We foresee the phygital store becoming popular with the UAE’s tech-savvy residents,” concludes Ved.