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Endava, a leading provider of next-generation technology services, has opened its Middle East and North Africa (Mena) headquarters in Dubai, enabling it to support customers through its digital acceleration programme.
Endava sees the GCC as a key market for its strategic growth plans, and as a regional hub, the company sees Dubai as a natural location for its Middle East and North Africa headquarters.
Not only will the new office house the sales and leadership teams, but it will also serve as a focal point for the product and delivery teams, who will work closely with clients to support their digitally accelerated projects from design to delivery.
agile delivery
“Endava sees data digitization and process digitization not as a transformation, but as an acceleration that enables more agile delivery without disrupting long-term strategic thinking,” said company CEO John Cotterell.
“We are now bringing this vision to the Middle East and North Africa. At our new headquarters in Dubai, we will take the ‘close to the customer’ approach that has given us a strong foothold in other markets and build on two themes in digital Generating new thinking in terms of acceleration.First, we should align with the various economic visions put forward by governments in the region and contribute to their realization through our expertise and scale.
“Secondly, we will help our clients reimagine the relationship between their workforce and the technology they use. We have global experience using this approach to success and we look forward to replicating these successes across the MENA region.”
digital ambition
“The establishment of our Dubai office was not just about being closer to clients,” Cottrell said. “Part of Endava’s mission is to improve the communities in which we operate. In other markets where we operate, a key aspect of our local strategy is to work with governments and universities to support national and wider regional digital ambitions.”
“Endava has an excellent track record of extending client capabilities and ensuring that the right industry expertise and capabilities are readily available when needed,” said Nick Curran, Head of Middle East and North Africa at Endava. Engineering capabilities combined to achieve this. We will now replicate this model in the UAE and the wider MENA region, while ensuring we regionalize our capabilities appropriately to accommodate the many challenges their growing business faces challenge.” trade arab news agency
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