Expo 2020: Smart production can help save a lot of brand marketing costs-News

Fares El Jammal, co-owner of Shadow Productions, said that technological advancements have made it more affordable for companies to produce professional content production services than ever before, saving companies millions of dirhams used in brand marketing. .

As virtual platforms are replacing face-to-face experiences, the digital marketing space is developing rapidly. Since the second quarter of 2020, social media consumption has seen significant growth.

Expo 2020 sets a perfect example of digital innovation. Shadow Productions is developing innovative videos and customized photography for Expo 2020 and some pavilions that are well adapted to the needs of new media. These videos and content convey and display Expo2020 events and brand information, and are compatible with distribution on all social media platforms.

The Internet and social media platforms now constitute an important part of brand marketing and influence consumer decisions. Globally, companies are increasingly focusing on creating high-quality posts, bringing value to fans on social media platforms and establishing an excellent brand image.

Eye-catching visual content has become the most trusted form of brand marketing in the world today to adapt to the new normal lifestyle. Most companies are looking for media production companies that can provide them with high-quality content in a cost-effective manner.

“In this era when social media dominates, outstanding image and creative video solutions are important tools for interacting with customers on various social media platforms,” ​​El Jammal said.

“At Shadow Productions, we provide customers with comprehensive intelligent production services, develop high-quality content in a timely and cost-effective manner, and differentiate your brand from competitors. We can provide content every year to meet the daily needs of customers, and Weekly and monthly demand.”

— Business@khaleejtimes.com

Staff reporter