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Deliver when needed
You don’t need to be #avgeek to understand the devastating impact of the COVID-19 pandemic on aviation and tourism. Many commercial airlines Since air travel has almost stagnated, it has gone bankrupt; 43 times in 2020, 46 times in 2019, and 56 times in 2018 (according to CNBC News).
If this is one thing I have learned from all this, it is that the world is constantly changing. In order to reach “cruising altitude”, airlines must learn to adapt to turbulent times.In fact, until a friend of mine sent me a video Emirates Boeing 777-300ER with cargo exist In the cabin (which I have never seen in the last 5 years of flying), I began to realize the importance of airlines adjusting their services to meet the ever-changing demands of the global market.
While editing the video he sent me below, I decided to further study Emirates’ cargo services.This leads me Emirates Group’s 2020-21 financial results There I found that Emirates’ total passenger and cargo capacity dropped by 58% to 24.8 billion available ton-kilometres (ATKM) and reported a total loss of US$5.5 billion, which was lower than the previous year’s profit of US$288 million..
So how can airlines manage to make the most of bad situations?One of the ways they deal with it is to maximize Emirates SkyCargo Services to support the global supply chain of food, medical and other trade items. By doing so, they can meet the growing demand for air transportation. Their rapid actions; expand the scale of operations, rebuild the freight network, and supplement the existing freighter capacity by putting it into use19 “Small freighter“(The modified Boeing 777-300ER airliner, the economy class seats were removed to make room for more cargo), enabling Emirates to make up for some of the losses. Emirates SkyCargo ultimately generated US$4.7 billion (an increase of 53 from last year). %), accounting for 60% of Emirates’ total revenue.
The airline also used its pharmaceutical capabilities to introduce a dedicated GDP-certified airside center in Dubai in October 2020 for the COVID-19 vaccine. UNICEF Promote the rapid delivery of COVID-19 vaccine to developing countries, support global distribution and humanitarian relief, and win international recognition for their efforts.
Of course, this is only part of the puzzle, and the Emirates Group has also implemented other strategies to ensure further growth opportunities. (You can read more about them here).
The moral of this story is that, whether you are an Emirates fan or not, it is incredible to see an airline using its resources in this way to overcome its first-year losses in more than 30 years. As I slowly start to work towards completing my MBA degree in Aviation Management at Emirates Aviation University, I will begin to follow these trends further and share them with you on my social platforms.
IG: @LipstickAndLuggage
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Disclaimer: My post is my personal opinion and does not represent the opinion of my company.
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