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It seems that Rihanna’s Savage X Fenty brand hopes to launch bigger and better products next year. Soon, consumers can expect to walk into physical stores to make purchases, not just online purchases.
In a recent interview BloombergChristiane Pendarvis, co-president and chief marketing and design officer of Savage X Fenty, confirmed that the brand is committed to opening physical stores in 2022. She said: “Retail is an important part of our growth strategy.” You will definitely see some stores in 2022. “
Christiane added, “Because fit and comfort are very important, some customers feel uncomfortable shopping online.”
When talking about the location of the stores, she continued, “Initially they will all be in the US, but we are definitely discussing what this expansion might look like in the EU.”
(Go to 14:00 minutes to learn about the store)
As Before According to reports, as early as August, Forbes announced that Rihanna had officially become a billionaire. Her music and her many brands, including Savage X Fenty, are part of the main factors that helped her achieve her billionaire status.
While promoting her latest fashion show for Savage X Fenty, Rihanna talked about her financial situation and said New York Times“It’s tricky, because it’s even hard to accept where you are, because I know where I’m from. At the same time, it can inspire young women and boys like me who come from humble origins and whose parents are immigrants or who are immigrants. At this point, it feels good.”
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TSR Staff: Jade Ashley @Jade_Ashley94
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