In the ever-evolving landscape of event management, few names stand out like Walid Shawki, the visionary CEO of True Values Conferences Organizing (TVCO). With over 25 years of experience and a proven track record in transforming pharmaceutical conferences into unforgettable experiences, Shawki has earned a reputation as a trusted industry leader. In this exclusive interview with UAE Times, he shares his journey, insights on the future of event management, and the driving force behind TVCO’s success.
What motivated you to embark on a career in your industry?
My name is Walid Shawki. I am a proud Egyptian based in Dubai, and I bring over 25 years of experience in the travel and events management industry. From the very beginning, I was drawn to the dynamic nature of this field—the opportunity to create impactful experiences, connect with people from all walks of life, and deliver memorable events that leave a lasting impression.
What does a typical day look like for you?
I genuinely enjoy engaging with people, whether it’s clients, family, or my team. My day typically involves meaningful conversations, collaborative planning, and maintaining a healthy balance between professional commitments and quality time with family and friends. Balance is key to sustained success and overall well-being.
How is your industry evolving, and what trends do you foresee?
The events industry, especially in the corporate sector, is rapidly evolving. There’s a growing emphasis on immersive experiences, hybrid and virtual events, and tech-driven engagement. Sustainability, personalization, and data-driven planning are becoming essential components of event strategy moving forward.
What challenges have you overcome, and how?
Like many others in the industry, we faced unprecedented challenges during the COVID-19 pandemic. With global travel bans and event restrictions, we focused on maintaining professionalism, accountability, and creativity. By investing in continuous improvement and fostering strong customer relationships, we navigated the disruption and emerged stronger as the business landscape recovered.
Can you share any pivotal career moments?
A defining moment in my career was during the pandemic when we maintained consistency and deepened client relationships despite the standstill. Instead of retreating, we used that time to innovate, upskill, and prepare for the comeback. That resilience allowed us to transition successfully when the market reopened.
How do you define your leadership style?
I believe in empowering my team and fostering a results-driven culture. I avoid micromanagement, encouraging individuals to take ownership and express their creativity. My focus is on delivering excellence and achieving customer satisfaction through collaboration and accountability.
Is your organization leveraging AI or other emerging technologies?
Yes, we are actively integrating AI to enhance creativity and efficiency in our event planning and execution. From generating innovative ideas to streamlining communication and client proposals, emerging technologies are helping us stay ahead of the curve.
What are your recent business expansion efforts?
Last year, we established a new branch in Saudi Arabia, fully staffed with local talent. This expansion supports the country’s growing demand for high-quality events, and we’re proud to bring our expertise to deliver exceptional value in this rapidly developing market.
What are your long-term goals for your career or business?
Our long-term vision is to establish a strong global presence as a trusted expert in end-to-end event management solutions, with a particular focus on the pharmaceutical sector. We aim to continue evolving, innovating, and exceeding expectations as we expand into new markets.
Conclusion
With a clear vision, deep-rooted experience, and an unwavering commitment to excellence, Walid Shawki continues to elevate TVCO as a global leader in pharma event logistics. As the events industry embraces new technologies and global opportunities, Shawki and his team remain poised to deliver innovation and value at every stage of the journey.
Interview published by UAE Times
