SaaS Kings Labs Acquires Atinuda Agency to Launch Kidan, a New Integrated Growth Platform in Dubai
Dubai, UAE – In a strategic move that reflects the growing convergence of technology and marketing, SaaS Kings Labs has officially acquired Atinuda Agency, bringing both businesses together under a newly launched brand, Kidan.
The acquisition marks the beginning of a broader vision to create a company capable of delivering advanced technology solutions alongside world-class growth marketing services through a single integrated platform. By combining the strengths of both organizations, Kidan aims to help businesses scale through software development, automation, artificial intelligence, creator-led marketing, and digital growth strategies.
Founded by Daniel Adedeji, Atinuda Agency built a strong reputation in the social commerce and creator marketing space, helping brands generate significant revenue through influencer partnerships, community-led growth initiatives, and performance-focused campaigns. The agency became known for helping businesses navigate the rapidly evolving social commerce landscape while delivering measurable commercial outcomes.
Meanwhile, SaaS Kings Labs established itself as a technology-focused company specializing in software development, business automation, digital infrastructure, and emerging technologies. Through its work across multiple industries, the company has focused on building scalable systems that improve operational efficiency and accelerate business growth.
Although the acquisition formally brings Atinuda Agency into the SaaS Kings Labs ecosystem, both organizations have chosen to move forward under a completely new identity: Kidan.
“Over the last few years, we’ve seen businesses struggle with fragmented solutions. They work with one company for software development, another for marketing, and another for automation. The result is often slower execution, disconnected strategies, and missed opportunities. Kidan was created to solve that problem by bringing everything together under one roof.”
— Daniel Adedeji, Co-Founder of Kidan
The launch comes at a time when artificial intelligence, automation, social commerce, and digital transformation are reshaping industries worldwide. As businesses increasingly seek partners that understand both technology and growth, Kidan aims to address this demand through an integrated service model.
The company’s integrated service portfolio includes:
- Software development and digital products
- Artificial intelligence and automation solutions
- Marketing strategy and growth consulting
- Social commerce and creator marketing
- Performance advertising
- Web and mobile application development
- Business process automation
- Data and analytics solutions
According to the company, the future belongs to organizations that can successfully combine technical innovation with customer acquisition and brand growth. Rather than operating as a traditional agency or software consultancy, Kidan has been designed as a unified growth platform capable of supporting businesses at every stage of their journey.
Headquartered in Dubai and serving clients globally, Kidan plans to expand its footprint across the Middle East, Europe, and North America. The company will focus on helping brands, startups, and enterprise organizations leverage technology and marketing together to achieve sustainable growth.
The name Kidan represents progress, transformation, and continuous evolution—principles that form the foundation of the company’s mission. By bringing together the technical expertise of SaaS Kings Labs and the growth capabilities of Atinuda Agency, Kidan aims to establish a new category of business partner: one that not only builds the technology behind growth but also drives the growth itself.
Industry observers note that the acquisition represents more than a standard business transaction. It lays the foundation for a broader vision focused on redefining how companies access the tools, expertise, and innovation required to succeed in an increasingly digital marketplace.
As Kidan enters the market, its objective remains clear: helping businesses grow faster by eliminating the barriers between technology, marketing, and execution.
About Kidan
Kidan is a Dubai-headquartered growth platform that combines technology, automation, artificial intelligence, creator-led marketing, and digital growth strategy. Created through the acquisition of Atinuda Agency by SaaS Kings Labs, Kidan helps businesses build scalable systems, launch digital products, improve operational efficiency, and accelerate customer acquisition through an integrated approach to technology and marketing.
About SaaS Kings Labs
SaaS Kings Labs is a technology company specializing in software development, automation, digital infrastructure, and emerging technology solutions. The company works with businesses across multiple industries to build scalable systems that improve efficiency, streamline operations, and support long-term growth.
About Atinuda Agency
Atinuda Agency is a creator-led growth and social commerce agency founded by Daniel Adedeji. The agency has helped consumer brands scale through influencer partnerships, community-led growth, affiliate programs, paid social strategy, and performance-driven campaigns across fast-moving digital commerce channels.
Media Contact
Daniel Adedeji
Co-Founder, Kidan
Email: danieladedeji@gmail.com
Location: Dubai, UAE
