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The Columbia Pavilion focuses on Risaralda, which is one of the four areas that make up Colombia’s coffee cultural landscape and has been designated as a World Heritage Site by UNESCO. From November 21st to 23rd, 2021, the National Pavilion held several interesting events that made visitors marvel at the exhibition at Risaralda, an area famous for its coffee production heritage.
The two-day exhibition also highlights Risaralda’s other major tourist attractions and its status as a health destination. The area is considered an ideal destination for health tourism in Colombia, with a high-level professional team engaged in various holistic health treatments.
The pavilion also showcased Risaralda’s series of products and services in agribusiness, textile, health and technology, including strategic projects such as the Eje Cafetero logistics platform. Eje Cafetero is a key project aimed at strengthening the logistics of primary coffee producing areas, which stretches for more than 50 kilometers and covers strategic ports of entry to promote the region’s transformation into a tourist, industrial and commercial center.
In order to attract more potential investors from the UAE and other Gulf countries, the Risaralda delegation also introduced the “Pereira Airport City” project, which is one of Colombia’s initiatives to provide a complete tourism and cultural experience. In addition, the delegation also highlighted the Risaralda Center for Science and Biodiversity (CiBi) project, which serves as a research center and tourist attraction highlighting the region’s rich flora and fauna.
Risaralda is one of Colombia’s top agro-tourism destinations, with over 45,000 hectares of coffee plantations grown by more than 19,000 families. A visit to the area may be a real treat for coffee enthusiasts, as they will be able to discover the complete process of coffee bean cultivation and enjoy a variety of Colombian coffees. Colombian coffee is distinguished by its extraordinary aroma and flavor. famous.
Risaralda is also known for its biodiversity, which includes more than 900 species of birds and 150 species of mammals. The breathtaking scenery and other characteristics of the area are well known among domestic and foreign tourists.
The area has 14 municipalities and is a prime location and ideal place for extreme sports enthusiasts because it provides one of the best skydiving landscapes in the Risaralda Valley, providing visitors with a sense of freedom while advancing the coffee culture landscape in the sky.
The Colombian Pavilion at Expo 2020 successfully demonstrated the potential of Risaralda as a destination for tourists and investors.
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