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According to the Dubai Department of Economy and Tourism (DET), the emirate received 4.88 million tourists from January to October 2021, and the number of international tourists in October alone exceeded 1 million. Reflecting the industry’s rising growth momentum and stability, strong international tourists and a strong domestic tourism market complement each other and further promote the development of the hotel industry, resulting in 9.4 million room nights sold between January and October 2021, compared to 2021. 7 million room nights were sold in October of 2010. The same period in 2019.
The latest tourism data was released at the second biennial city briefing held by the Ministry of Economy and Tourism in 2021. It aims to provide stakeholders with important updates on the positive growth of the tourism industry, as well as current and future strategies and strategies. Insights into global marketing activities.
As Dubai continues to lead the global tourism rebound and stimulate international business growth, the forum detailed domestic and global developments, including an overview of the growing number of tourists, hotel occupancy rates and international market activities, all of which have enhanced Dubai’s The image is a safe, must-visit destination and the most suitable city for living, working and visiting in the world.
Meeting by His Excellency Hailar Said Almari, Director of the Ministry of Economy and Tourism of Dubai, More than 1,150 representatives from leading institutions in the hotel, travel and tourism industries attended the conference. The forum is part of DET’s regular dialogue with business leaders to encourage cooperation and exchange of insights to ensure that the industry is seamlessly aligned with tourism growth plans and strategies. The forum was held in Al Ain, Dubai to discuss ways to further accelerate the growth of the industry, taking advantage of Dubai’s latest landmark attractions.
His Excellency Helal Saeed Almarri, Director General, Ministry of Economy and Tourism, Dubai, Commented: “Inspired by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, Strengthened by its success, Dubai has been at the forefront of world tourism and economic recovery, setting the tone for continued recovery and growth.
“Our multi-pronged strategy to fight the pandemic and the deployment of a wide range of measures to increase our global competitiveness and attractiveness are hallmarks of Dubai’s highly progressive public-private partnership model, which is not only the cornerstone of the achievements in 2021 but the next What results will be achieved in the key 12 to 24 months. Expo 2020 also provides us with a unique platform to interact with the global community, because all hotel and travel partners work closely to facilitate guests’ visits to maximize Take advantage of this opportunity.
“Through this vibrant and cohesive tourism and economic ecosystem, I believe Dubai will realize its vision of becoming the world’s leading global investment, business, talent, tourism and next-generation thinking center.”
Dubai’s good reputation for international safe travel has led to the growth of domestic and international tourism, which can be seen in the improvement of hotel performance. In a year-to-date study in October 2021, the occupancy rate was close to 64%, and the length of stay increased from 4.1 nights to 4.6 nights, an increase of 12%. During this period, there were 24.74 million nights in the UAE, with an average daily rate of Dh384, compared to 15.66 million nights, with an average daily rate of Dh335. Room inventory is now 6% higher than in 2019.
A closer look at the profile of international tourists shows that in the first half of 2021, the gender balance of Dubai tourists, with male tourists accounting for 52% and female tourists 48%. During this period, the emirate also attracted a higher number of first-time visitors. Compared with the first half of last year, despite the pandemic, it reflects the attractiveness of the city.
Commented Issam Kazim, CEO of Dubai Tourism and Commercial Marketing Company“At the Ministry of Economy and Tourism of Dubai, we are proud to be part of Dubai’s success so far in 2021. This is based on the vision and leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister Above. UAE Minister and Chief of Dubai. In the past five years, Dubai has transformed into a global tourism and business center. Through effective city-wide management of the pandemic, the city has consolidated its status as one of the safest destinations in the world With the support of our stakeholders and partners, Dubai’s development and adaptability is critical to ensuring that the city continues to maintain its leading position in the forefront of the world’s leading tourism and business destinations. With our world-class With infrastructure, one of the world’s highest vaccination rates and flexible work visas, Dubai is becoming the business center of choice for corporate groups and start-ups. As part of our strategy, we have been using innovative global events to further highlight the city The multi-faceted tourist attraction of China and entering our overseas markets, the latest event is Dubai Gifts. This collaborative approach to showcase Dubai’s diverse products involves recruiting celebrities, influencers and community members to create a steady stream of ambassadors And advocates, tell the story of Dubai in terms of food, retail, tourism, leisure and activities to show that it is the most livable city to visit and work.”
To ensure that Dubai becomes the preferred destination and is considered the preferred destination in 2021, DET launched a comprehensive global marketing campaign through “Dubai Gifts”, broadcasting more than 3,500 assets in 25 languages, specifically targeting audiences seeking international travel , Have participated in previous events or are searching for Dubai through digital channels. By cooperating with first-line actors Jessica Alba (Jessica Alba) and Zac Efron (Zac Efron) to produce Hollywood-inspired trailers, DET also highlighted multiple products in the Emirate and restored its role as ” The image of a city that’s happening.
Dubai’s development and adaptability, coupled with its diversified multi-geographic market approach, is the key to ensuring that Dubai maintains its relevance and competitiveness as a global destination and creative hub. Last year, as Dubai launched new categories and programs, including golden visas, real estate investor visas, entrepreneur visas, and retirees visas, Dubai provides more flexibility and options for talent visits and stays. The emirate of Dubai is in business travel The momentum has been established. Dubai visa and virtual work visa.
The focus of DET in the coming year is to continue to drive growth in all sectors. Measures will be taken to further increase the number of visitors to the Expo 2020, strengthen relations with the tourism industry, and explore new sources of tourists. By highlighting Dubai’s versatility, DET plans to showcase its status as a thriving global center of business and tourism, gastronomy, sustainability, weddings, retail and events.
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