David Stewart – Racing Ahead of the Crowd with Innovative Ideas

David Stewart is the CEO and founder of the luxury sports car rental company Dubai Sports Car Rental. A biker turned CEO, David Stewart has been pursuing his passion for the roads and the wheels for over 20 years. Now, he owns one of the top sports car rental companies in the UAE. 

David Stewart is keen on providing his customers a chance to ride some of the most glamorous sports cars in the world. Let’s take a look at his humble beginnings, his goals, and what pushed him towards success. 

Explain the background of you and the company in detail.

I am a 39-year-old ex-biker who has been on the road on and off for more than 18 years. Starting my own business and dealing with some of the finest cars in the world has been a delight and a privilege. When I was a college student in Boston, I used all my life savings to buy a motorcycle and travel across the country. From then on, I worked toward building a company of my own with which I could share my passion for vehicles with others. It is based on this idea that Dubai Sports Car Rental was born.

I visited Dubai in my early 30s with my friends and was impressed with its winding roads and the surprisingly large number of luxury cars that people use there. It was then that I decided on the exact location of my luxury sports car rental company. Dubai Sports Car Rental was founded in 2017, and we only had around 5 cars in the collection then. Now, we have close to 60 luxury cars that sound as good as they look. Our collection includes luxury car models from top brands such as Lamborghini, Ferrari, and Aston Martin and they are all available for rent at dubaisportscarrental.com. 

We have dedicated teams for customer service, car maintenance, travel guidance, chauffeur services, and much more. Needless to say, we have no plans to stop expanding!

What are your goals?

Our long-term goal is to expand our services across the MENA region and also acquire more car models. In the short term, our goal is to provide our customers with the best sports car rental services in Dubai. Watching our customers’ faces light up when they see our car collection is the best part of our day.

What do you feel is the biggest strength of yourself/your company right now?

Our biggest strength is our collection of top luxury cars from all over the world. It has never failed to impress any of our customers before. Our team is committed to maintaining the high-quality standards of each car in our collection.

What was the path you/your company took to get to where you are today?

I decided to stay true to my love for luxury vehicles, and it got me to where I am today. All the experiences that I gained during my time on the road a few years ago helped me understand people’s perceptions of luxury cars. Such knowledge is hard to come across otherwise.

Why did you start (or want to be the head of) this company?

Everyone deserves a chance to ride in the best luxury cars in the world- the feeling of doing so is wonderful and simply indescribable. Considering how pricey each car is to own, it is not always practical to try out driving different luxury cars. With our services, our customers get to drive top luxury cars in the fabulous streets of Dubai. It is definitely an unmissable experience. We love to keep our customers happy with our cars.

What have been the biggest challenges you’ve had to overcome?

As much as people love luxury cars, many were skeptical when I announced my plans to form Dubai Sports Car Rental. Many of my friends and family thought that such a business was not practical, and was hesitant in supporting me in the venture. But my intuition told me that it would all work out well. Fortunately, Dubai Sports Car Rental is enjoying great success rates and is expected to grow even more in the future. 

Give us one word that describes you the best.

One word that describes me best is ‘focused’. When I make a decision, I do what it takes to make it work.

What makes you excited about Mondays?

The thought of bringing a smile to our customers’ faces makes us excited about Mondays. And of course, work does not really feel like work when it revolves around the best luxury cars in the world!

What do you value most about your culture and vision?

At Dubai Sports Car Rental, teamwork is everything. We realize that it is only when we work together that we are most successful. Our love for luxury cars definitely binds us together, but above all, it is our commitment to our work that motivates us to work well together. 

Tell us about a project that forced you to be innovative and creative.

Last year, a customer reached out to us with a special request. The customer wanted to surprise her brother on his birthday with an entire day’s Lamborghini rental. She further explained that she wanted to catch him off guard. Therefore, we decided to deliver the car to a street that the customer specified. The customer’s brother was quite excited to randomly see the car of his dreams and came over to take photos with it. This is when the customer handed him the key. Needless to say, the birthday boy’s reaction was priceless, and the customer was incredibly happy with our service. 

What are the strategies of your company and how do they stand unique from your competitors?

We spend a lot of time discussing what the customer expects from our services. By doing so, we ensure that our customers are matched with the right cars based on their requirements. 

For instance, if a customer is hoping to make an impression during a business meeting, we usually suggest an Aston Martin or a Rolls Royce. Or if a customer wants to enjoy a speedy ride on the outskirts of Dubai, we recommend a Ferrari or Lamborghini. Our team goes the extra mile to keep customers satisfied. And of course, we realize how important building a social media presence is. Our Instagram and Facebook accounts are highly popular thanks to the endless shots of gorgeous cars zooming through Dubai. 

What are the key values which helped you to overcome the roadblocks/challenges in your career?

The values that have helped our team overcome our challenges time and time again are persistence and dedication. We do not believe in quitting, and work hard to push forward through any issues we face. This is evident in how quickly we expanded our car collection by building strong networks in the industry. 

How do you see the company changing in two years, and how do you see yourself creating that change?

We hope to expand our services across the MENA region and add more luxury cars to our collection in the next two years. I strongly believe that we are on the right track to achieving our goals. 

What benefits do your clients are getting from your company in this competitive world?

We provide our clients a chance to ride top luxury cars in Dubai with zero hassles. To add to the convenience, we have kept our rental process as simple as possible; anyone can make a booking online in a matter of minutes. I have taken great care to hire a team that shares my passion for luxury cars, and this has helped in boosting our workflow. 

What are the services/solutions or products offered by your company on par with the current industry standards? Tell us something about your upcoming products or services?

At Dubai Sports Car Rental, we offer premium luxury cars that are well taken care of. We do not let any car that is not spick and span leave our garages. The car models of top brands like Ferrari, Rolls Royce, Bentley, and Maserati add glamour to our car collection. 

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