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UAE NBD, the leading banking group in the Menat (Middle East, North Africa and Turkey) region, has confirmed its position as a regional leader in global banking innovation.
Emirates NBD Group showcased its pioneering vision for the future of global banking at Expo 2020 Dubai. Through its live presentation ‘Future Banking in UAE NBD and UAE Islam’, millions of visitors from around the world can experience innovative and futuristic concept-driven banking exhibitions to meet the challenges of the future.
seamless banking
As the Premier Partner and Official Banking Partner of Expo 2020 Dubai, Emirates NBD supports the banking needs of over 170 participating countries, their pavilion staff, Expo staff and visitors.
Site visitors are supported by a strategically planned network of ATMs and CDMs, and specially commissioned foreign exchange machines to easily exchange foreign currency dirhams on-site, providing them with smooth and hassle-free access. In addition, the Group’s ground-level banking kiosks also met the needs of the Expo Village pavilion staff.
In line with the Group’s commitment to supporting start-ups and SMEs with Expo 2020 Dubai, Emirates NBD has launched bespoke packages to help businesses take advantage of the significant opportunities presented by the major event.
Partner with Mastercard
Emirates NBD’s Expo 2020 Dubai Account is available to all entities registered on the Expo 2020 Dubai Online Marketplace – a powerful online portal that enables companies to identify new opportunities, market their business and With the region’s inaugural Expo and its network of partners and suppliers.
Additionally, the group has teamed up with Mastercard, the official payment technology partner for Expo 2020 Dubai, to create two exclusive new card programmes: the Emirates NBD Expo Mastercard Prepaid Card, a digital-first product available through a dedicated Emirates NBD’s Joyn’ mobile to get the app and Emirates Islamic Expo Mastercard credit card.
The limited-edition card provides the Expo experience to more than 20 million visitors, including tourists and residents, offering up to 50% off privileges, offers and discounts at more than 2,000 shopping, dining, health and entertainment touchpoints, as well as access to Expo-related Exclusive deals.
Shared Commitment to Values
As the leading banking group in the UAE, Emirates NBD has played an important role in presenting the mission and values ​​of Expo 2020 Dubai to the world through its many events, programmes and initiatives.
The bank’s inspiring video campaign “People Have No Limits” pays tribute to the power of the nation’s people. At the heart of the campaign is a branded Expo 2020 Dubai-themed film that tells the stories of four inspirational figures, each of whom recount their struggles and journeys to success.
Emirates NBD also pioneered diversity and inclusion. Determination employees and partners of UAE NBD’s inclusive advocacy platform #TogetherLimitless have opened the doors of the Expo Sustainability Portal to mark the International Day of Persons with Disabilities. In addition, the Group is supporting Expo 2020’s Inclusion and Inclusion Theme Week, in line with its Inclusion Pillar.
Fit Tribute
As the Expo marks its 50th year in the UAE, Emirates NBD has also made a fitting tribute to the country’s stellar achievements and progress over the past five years: the launch of the UAE’s own constellation in partnership with Dubai Astronomical Group.
The UAE map is uniquely shaped and consists of seven stars representing the seven emirates of the UAE. On the evening of the UAE’s 50th National Day, the constellation was showcased to UAE citizens and residents at the Opportunity Forum at Expo 2020 Dubai.
Hesham Abdulla Al Qassim, Group Vice Chairman and Managing Director, Emirates NBD, said: “I am very proud that Emirates NBD has successfully strengthened its brand not only in the UAE and the Middle East as the main partner and official banking partner of Expo 2020 Dubai. , but also on a historic global stage. The Expo showcased our vision and brand strength to the world, further enhancing our competitive advantage as a future pioneer in the internationally renowned banking industry, and cementing the Group as a regional leader in global banking innovation the status of the person.
new opportunities
“In addition to showcasing Emirates NBD’s vision for the future of the industry, our work to support the banking needs of the more than 170 participating country pavilions opens up important new opportunities for growth and prosperity for all. Closing, we are firmly committed to raising the bar for unrivaled customer service, banking benchmarks and possibilities.
“We remain very grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for his extraordinary vision and leadership that has driven tremendous progress in our country’s economy and for the benefit of future generations. descendants.” – arab trade news agency
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