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Summer vacation is coming to an end, hypermarkets and supermarkets launch promotions
Several big box stores and retailers have launched “back to school” campaigns, with discounts of up to 75% on various products as schools prepare to reopen after the summer break.
Millions of dirhams worth of discounts and prizes will be available to UAE shoppers on thousands of products, including school supplies, clothing, stationery and electronic devices, on online and brick-and-mortar platforms until early September.
Sharjah has announced a back-to-school shopping campaign that will offer discounts of up to 75% at malls, libraries and stationery stores in the emirate.
Retailers say stationery sales have improved further as UAE schools resume face-to-face instruction this year.
“Virtual classes have greatly impacted the back-to-school season over the past two years, with fixed sales down nearly 50% in 2020 before recovering slightly in 2021.
Interestingly, as parents prepare to use printers, toners, laptops, tablets, and more while homeschooling, electronics make up for the need for stationery. This year, we expect stationery sales to reach pre-pandemic levels as students return to class and we are proud to be supporting families across the UAE,” said Christophe Orcet, Head of Commercial and Operations at Carrefour UAE.
Below is a list of special offers announced by retailers as part of the “Back to School” package:
– Honorary Director General: As part of its ‘Back to School’ promotion, the electronics retailer is also offering specials and offering customers the chance to win prizes worth AED2 million. Shoppers can also win a laptop or tablet worth up to AED 5,000 per day. Every customer receives a guaranteed gift with their purchase of laptops, tablets, monitors and printers. This year, Sharaf DG is also inviting book donations in their retail stores. Families can bring old and used books to Sharaf DG and receive gift certificates to contribute to a noble cause. Books will be recycled with trusted partners for further use.
– Safer supermarkets/hypermarkets: It has specials on school bags, lunch boxes, water bottles, pens, pencils, crayons, notebooks, paper, drawing board charts, calculators and geometry boxes. It also offers an extensive collection of children’s cartoon characters such as Frozen, Hello Kitty, Batman, Superman and more. This offer is available at all Safeer Market, My Safeer, Macro Emirates and select Smart Baby stores in the UAE from 1st August until 16th September.
-treasure: The UAE-based electronics company is offering deep discounts on laptops, tablets, headphones, monitors and other school-focused essentials from August 5 to September 4. In addition, customers will have the opportunity to win AED 25,000 in tuition fees and AED 1,000 worth of products and laptops worth AED 2,999 per day. Select laptops offer students an additional 15% discount.
– Carrefour: This leading retailer offers up to 50% off school supplies on electronics, stationery, food and more. Additionally, members of the Majid Al Futtaim loyalty programme can enjoy exclusive discounts of up to 30%. Shoppers can win a range of prizes for every Dh50 spent, including a family getaway at Disneyland Paris, electric scooters and iPads. Many brands including Sharpie, Maxi and Post also offer exclusive discounts of up to 30% on loyalty program Share. The event will run until the end of August.
– Sharjah Cooperative: The government-backed retailer has launched its own promotional offer, which will run until September 4. Shoppers will win valuable prizes including scholarships worth AED 10,000; laptops worth AED 36,990; mobile phones worth AED 37,990; iPads worth AED 11,990; coupon.
– Typo: The Australian-born retailer has launched a special ‘back to school’ collection with a range of different items. It offers products in a variety of categories, including travel and tech accessories, bags, lighting and decorative items, novelty cards, gifts, journals and planners, stationery kits, water bottles, and more.
-huge: From Aug. 15 to Sept. 4, the retailer offers customers a wide variety of school supplies at great value at its hypermarkets and supermarkets. It will also launch an online gamified concept store and win during the event. The store will have dedicated areas for bags, bottles, lunch bags, stationery and smaller stationery, as well as high-value electronics such as laptops, headphones, iPads and tablets. Shoppers who spend AED 250 or more at hypermarkets and AED 75 or more at supermarkets will win vouchers.
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