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Premium car brand EXEED enters UAE market

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Premium car brand EXEED is likely to enter the UAE, where the company is reportedly in talks with leading automotive groups for a dealership there. So far, EXEED has been successfully launched in the Chinese and Russian markets. As an independent high-end brand, EXEED creates products that meet international standards with a global perspective, and promotes high-quality Chinese products to the world.

The entry into the Middle East is part of the brand’s continued global expansion strategy, with reports that customers in markets such as Saudi Arabia, Kuwait and Bahrain will soon enjoy luxury travel experiences. The new models EXEED VX, EXEED TXL and EXEED LX will be launched this year. In particular, EXEED VX is a full-size 7-seat advanced four-wheel drive SUV model, equipped with a 2.0TGDI engine with a maximum power of 261hp and 400N/M.

The first five-star SUV model EXEED TXL will be launched in Russia in 2020, opening a new journey of EXEED’s globalization. According to the selection results of the Russian National Automobile Award “Russian Car of the Year”, the high-end car brand EXEED won the “Breakthrough Award 2020”. EXEED stood out from many luxury car brands and attracted great attention from Russian media, who reported on this new high-end car brand from China.

EXEED has a continuous line with European products, and has an international team covering design, R&D, and manufacturing, and the core includes many executives from internationally renowned car companies such as BMW and Jaguar Land Rover.

Representatives of the team are mainly European top engineers Gert Volker Hildebrand, Klaus Schmidt and Kevin Rice. Klaus Schmidt has worked at BMW for 25 years, where he led the development of the M-Series chassis for BMW performance cars. Hildebrand was the design director of BMW MINI, responsible for the design of BMW MINI classic models such as Mini Countryman and Mini Coupe. Former BMW designer Kevin Rice, a world-renowned design master, once led the exterior design of EXEED’s first model TXL. He has rich experience in working with internationally renowned brands, and has been engaged in design work for BMW and other brands. ). Peter Matkin, the current executive director of EXEED R&D, was the chief engineer of the vehicle project of Jaguar Land Rover Group, responsible for the research and development of Land Rover Range Rover, Land Rover Sport, Discovery Aurora, Jaguar XJ, Jaguar XK, Jaguar XF and other products.

With the mission of creating a new car life for people, EXEED relies on the advantages of its global R&D system and takes “continuous exploration and transcendence” as its spiritual core.

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