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To meet the varying needs and expectations of customers in the Middle East, Nissan has further implemented its Nissan Retail Concept (NRC) to over 30 percent of its sales and service facilities in the region.
Based on its commitment to providing the highest level of customer satisfaction, Nissan works with its partner network to provide tailor-made solutions for its customers in the Middle East.
The Nissan Retail Concept improves every aspect of the customer experience, including facility design, service processes and a digital-friendly environment. Part of the facility’s relocation includes an expanded service reception area, consulting area and dedicated Nissan Intelligent Mobility (NIM) display area, as well as a themed storefront product display that envelops Nissan’s modern craftsmanship and design direction as customers enter the showroom.
furnish
In the region, the Sitra sales showroom in Bahrain, the Al Ain service centre in Abu Dhabi, the Deira service centre in Dubai and the Wakra Genuine Parts store in Qatar are the latest projects to be refurbished to Nissan’s globally consistent retail standards.
Additionally, the Al Jahra showroom, which opened last year, is the first Nissan sales centre in Kuwait built to NRC guidelines and represents an evolution in the brand’s customer experience.
By the end of Nissan’s fiscal 2022 (April 2022-March 2023), more than 45% of our sales and service facilities in the region will be refurbished, with the remaining facilities adopting the Nissan Retail concept over the next two to three years.
unique needs
Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Infiniti Middle East, said: “At Nissan, we aim to put our customers at the center of our operations and meet their needs with an exciting range of products. Proud of the unique needs. Products, services and experiences. The Nissan Retail Concept is built on the convenience, transparency and trust we provide, just how we continue to work closely with our network of partners in the region to provide customers with global standards An example of the overall experience.”
Nissan continues to drive the implementation of the Nissan Retail concept in a growing number of facilities in the region, a testament to its commitment to improving customer convenience and satisfaction. The move builds on Nissan Service, a suite of aftermarket products and services designed to provide greater value and convenience. The Nissan Retail concept is also supported by the Customer Excellence program launched last year, which introduced an innovative digital survey among sales partners to allow customers to provide valuable feedback and allow local dealers to resolve any issues quickly and efficiently .
new badge
The regional rollout of the Nissan Retail concept in sales and service facilities coincides with the brand’s introduction of a new logo on select models in the Middle East. The new logo was first seen in the Middle East last year at the regional showcase of the brand’s first all-electric crossover, the Ariya, at Expo 2020 Dubai, and has since appeared on the all-new 2022 Nissan Pathfinder and Nissan Patrol 70th anniversary models.
Nissan’s partner network in the Middle East includes Al Masaood Automobiles in Abu Dhabi, YK AlMoayyed & Sons in Bahrain, Arab Motors in Dubai, Bustami & Saheb Co. in Jordan, Abdulmohsen Abdulaziz Al Babtain in Kuwait, Rasamny-Younis Motor Company ( RYMCO) in Lebanon, Suhail Bahwan Automobiles in Oman and Saleh Al Hamad Al Mana Co. in Qatar. — arab trade news agency
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