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Dubai, United Arab Emirates: Housecall, a UAE-based startup working to transform the future of healthcare, has appointed award-winning communications consultancy Houbara Communications to raise awareness of its accessible and value-based primary care services.
Founded by Emirati brothers Humaid and Omar Al Zaabi, Housecall provides primary care to patients without the need for physical facilities. Through its digital mobile app, Housecall offers virtual consultations and door-to-door visits by experienced primary care physicians. Patients can also perform key lab tests at home, renew their prescriptions, and have their medications delivered to their door by using the app. All services are covered by the UAE’s major medical insurance providers, offering better value by reducing patient co-pays and travel costs. Houbara will support Housecall’s communications efforts across the region, including strategies and initiatives that reflect its game-changing position in the healthcare industry.
Commenting on the appointment, Loretta Ahmed, founder and CEO of Houbara Communications, said: “The healthcare industry has changed rapidly over the past decade, with digital playing a key role in every aspect of the patient journey. The pandemic has only accelerated As a result of this process, people are increasingly investing in their health and well-being. We look forward to supporting Housecall through its communications programme as it continues to develop and reshape the future of primary healthcare in the UAE.”
Housecall co-founder Humaid AlZaabi added: “Houbara was established in the UAE and demonstrates very similar core values to ours, especially in terms of agility and creativity. We are confident in their ability to provide a well-designed communication approach and look forward to working with The agency builds a successful partnership.”
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