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Dubai (UAE) – Visa, the global leader in digital payments, has announced the appointment of Salima Gutieva as Vice President and Country Manager for the United Arab Emirates (UAE). Salima succeeds Shahebaz Khan, who was named Senior Vice President and Head of New Payments Process for Central and Eastern Europe, Middle East and Africa (CEMEA).
In her new role as UAE Country Manager, Salima will be based in Dubai, responsible for market strategy and supporting UAE customers and government partners in meeting the growing demand for seamless, secure digital payments. Salima Gutieva has 16 years of Visa experience and has held various business development positions, including Visa’s head of sales in Russia.
In his new role, Shahebaz will be responsible for driving Visa Commercial Solutions, Visa Government Solutions, and Visa Direct in CEE, Middle East and Africa, supporting customers and government partners in new payment processes and global capture Huge growth opportunity money movement. Shahebaz has been with Visa for 11 years, first in Visa Consulting and Analytics, then promoted to UAE Country Manager, most recently leading Visa’s operations in the UAE, Bahrain and Oman.
Commenting on Shahebaz’s appointment, CEMEA Regional President Andrew Torre said:In recent years, we have seen tremendous opportunities in the CEMEA region involving new payment processes and financial flows, including government-to-consumer, business-to-consumer and person-to-person channels.I am confident that Shahebaz’s deep knowledge and expertise will be a catalyst for the growth of our customers and partners in the region. “
“We are delighted to have a leader like Salima to manage our UAE operations,” said Dr. Saeeda Jaffar, Visa Senior Vice President and GCC Group Country Manager. “She brings her extensive industry experience and strong expertise to the region at a time of tremendous opportunity in payments, commerce and money flows.We believe that under Salima’s leadership, we can further expand the UAE’s acceptance of seamless and secure digital payments and support the digital transformation of the local economy. “
Visa has been at the forefront of digital transformation and payments technology innovation in the Middle East and beyond. These appointments reinforce Visa’s commitment to advancing financial inclusion, supporting the cashless economy and strengthening its regional leadership.
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About visa
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payment network to enable individuals, businesses and economies to thrive. We believe that an economy that engages everyone, everywhere, empowers everyone, everywhere, and sees access as the foundation of future money flows. Learn more at About Visa, visamiddleeast.com/blog and @Visamiddleeast.
For any other questions, please contact:
Asda’a bcw, Dubai, United Arab Emirates
Danya Isaac | Danesha Gulabani
Email: Dhanya.Issac@bcw-global.com, Danaisha.Gulabani@bcw-global.com
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