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The Cadillac Arabian is celebrating the brand’s 120th anniversary, from classic automotive heritage to modern legend.
Iconic then, Iconic now, the documentary series will celebrate this unique milestone in the brand’s evolution and reveal why it has won the hearts of many in the region over the decades.
The event, which began earlier this month, will tell the stories of prominent Cadillac owners, including renowned Emirati collector Tariq Al Hajeri, a Cadillac car collector who owns three classic Cadillacs; two from 1966 A 1954 Cadillac Coupe Deville and a 1954 Cadillac Coupe Deville.
unparalleled
Al Hajeri said: “The Cadillac is my favorite car, its design, innovation and ride quality are unmatched by any other car for me. I maintain and maintain my Cadillac in my garage at home, it’s not just It’s about collecting it, it’s a way of life and enjoying it every step of the way.”
The video series will also tell the story of another true Cadillac collector, Yousif Abdulrazzaq, a student with a passion for classic cars. Yusuf owns two classic Cadillacs, a 1966 Cadillac Sedan Deville and a 1951 Cadillac Series 62.
When asked what he likes most about Cadillacs, Abdul Razak replied: “I can describe what I like about Cadillacs for days on end! I love the fact that there are so many different options for luxury and elegance. Let Cadillac be ahead of its time in the 60’s. The ’66 Cadillac body lines, design and handling make it my all time favorite. I look forward to adding the 1949 Cadillac Fastback and modern Cadillacs to the lineup in the near future In my collection, the best is the CT5-V Blackwing!”
lower memory lane
The event will also follow the memory lane to celebrate the history and evolution of the iconic Cadillac gem that has maintained iconic status over the years. The Garage Gems documentary series, accessible on Cadillac Arabia’s YouTube channel, will also document how the brand’s thirst for innovation over the years has subsided through its distinctive, unique design, technology and performance characteristics.
Kristian Aquilina, managing director of Cadillac International and Cadillac Middle East, said: “120 years has been an extraordinary milestone for Cadillac. During these 12 years, the brand has seen major developments around the world and added luxury and luxury to the fleet. The innovation that has made it the iconic brand it is today. Through countless industry firsts, from introducing the concept of interchangeable parts to the automotive industry, laying the groundwork for mass production of modern vehicles, to the recent introduction of an industry-first curved OLED display, Cadillac Earned a preeminent position in the luxury car segment.”
He added: “Cadillac has been in the region for over ninety years. Over the years, we have brought iconic nameplates to this market we call home, many of which have received important regional accolades and continue to set A new benchmark. In recognition of its long tenure and journey in the Middle East, we wanted to take this opportunity to celebrate a brand that was iconic then, is iconic now and will always be.”
key milestones
A look back at Cadillac’s early years and key milestones that revolutionized the automotive industry, demonstrating its pivotal role in the development of mobility globally and in the Middle East. In 1910, Cadillac introduced the first fully enclosed passenger car. In 1912, the brand introduced the first production car with electronic self-start, ignition and lighting. Additionally, Cadillac opened the door for female drivers by dropping the crank starter, a device used to spin the internal combustion engine to start the engine running under its own power. In 1915, Cadillac introduced the V-type water-cooled V8 engine, which became its signature product. In 1998, Cadillac introduced the first Escalade, a pop culture icon that has appeared in lyrics more than 500 times over 22 years1 and is one of the most characteristic vehicles in music and film.
Today, with 120 years of outstanding expertise, the brand is on a journey to revolutionize the future of the automotive industry with luxury electric and autonomous vehicles, all while maintaining its iconic status. Start with the upcoming LYRIQ EV: this masterpiece sets a new standard for luxury electric vehicles and continues the brand’s iconicity through technology and design. Continuing this philosophy, the CELESTIQ show car represents the future of Cadillac design and innovation and celebrates the brand’s storied history. — arab trade news agency
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