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Wego, the leading online travel marketplace in the MENA region, showed a 151% increase in searches from the GCC to Egypt in the past seven months compared to the same period in 2021.
The Egyptian Tourism Authority has partnered with Wego to increase the number of tourists visiting the country. The campaign recorded over 28 million searches between January 2022 and July 2022.
Among the top destinations searched for Egypt, Kuwait and Egypt saw the largest increase with a 44% increase, followed by the United Arab Emirates with an 11% increase.
Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East & India, Wego, said: “We are delighted to support Egypt Tourism in attracting more tourists to the country. Following our successful campaign, we have increased the number of searches from GCC to Egypt’s The ratio reached 151%. Egypt will remain the preferred destination, and we expect bookings in the country to increase in the coming months.
The average travel time is 3 to 7 days. According to our data, people search 1 to 2 months before traveling in 2022.
Alone dominates travel searches to Egypt with a 79% increase compared to the same period in 2021, followed by families and couples.
Travellers opt for 5-star hotel accommodation, which ensures they have a more seamless stay during Covid times, up 111% compared to the same period last year. – arab trade news agency
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