e& signs multi-year partnership with Formula 1 Etihad Airways Abu Dhabi Grand Prix

e&, As founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the company formerly known as the Etisalat Group has signed a multi-year strategic partnership with Abu Dhabi Racing Management.

The company will work closely with Abu Dhabi Motorsport Management and Formula 1 to drive consumer engagement in the digital experience.

Hatem Dowidar, CEO of e& Group, said: “This is an exciting time for us and we are delighted to be partnering with Etihad Airways Abu Dhabi Formula 1 Grand Prix, the final race of the season and A world-renowned motorsports event that brings the best of global sporting events and entertainment to the UAE. Our multi-year strategic partnership with such a premium global brand has provided us with multiple opportunities to not only build new relationships and enhance Customer experience, but also strengthens our brand positioning as a global technology and investment group to digitally empower society.

“Today, the country is a global sports destination; given its world-class facilities and diverse landscape, the UAE and the Emirate of Abu Dhabi will be even more prevalent on the world sports calendar. We are proud to be part of this global Presented alongside other well-known global brands, the next-generation technology-driven movement attracts a broad and growing audience, resonating with e&’s values ​​and its ambition to transform into a global technology and investment group. This event will give us the opportunity to explore the most innovative ways possible to enhance the visitor experience at the Formula 1 Etihad Airways Abu Dhabi Grand Prix. ”

Saif Al Noaimi, CEO of Abu Dhabi Motorsports Management, said: “We are proud and honoured to announce e& as a founding partner of Etihad Airways Abu Dhabi Formula 1 Grand Prix. Bringing the world’s attention to Abu Dhabi during race week Bi provides e& an excellent platform for the brand to tell its story of global transformation as it grows and develops. The 14th Abu Dhabi Grand Prix promises to be a fantastic event, following last year’s record-breaking race weekend After exceptional demand, we look forward to welcoming thousands of global F1 fans to Yas Island and Abu Dhabi, we will once again create in front of our largest ever crowds for visitors from all over the world unforgettable memories. We look forward to e& joining us on this journey.”

2022 Grand Prix Highlights

This year’s race weekend takes place at Yas Marina Circuit from November 17 to 20, with the 2022 F1 season finale just around the corner after four days of exciting entertainment and racing.

For this year’s Yasalam post-game concert, multi-platinum, Grammy-winning artist Kendrick Lamar and multi-grammy-nominated group, the Swedish Mafia are the first international supesrstar to make headlines at this year’s eventtwo other top global artists will be announced in the coming weeks.

Formula 2 and Formula 4 UAE will be on the track again. This year’s event will also see a special edition historic F1 car hit the track, giving spectators a unique look at a bygone era of Formula 1 and providing additional track experiences throughout the weekend.

Tickets for the event, which remain limited due to demand, include the event’s newest hospitality offering, The Deck @ Turn 9m, offering an exclusive culinary experience from Ce La Vi, the first of many world-class culinary experiences to be revealed.