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exist typeHosted by City National Bank, the Entertainment and Technology Summit was held in West Hollywood on Thursday, bringing together entertainment industry executives and visionaries to discuss the evolution of technology and how it is affecting television, film, gaming, music, digital media and consumer brand.
Leaders from Disney, Universal Television, Mattel, NBA, Twitch, Paramount, Taco Bell, and many others joined the panel to highlight the different ways new technologies are being implemented in their areas of work. Read on to find out what entertainment industry leaders have to say about the evolving intersection of entertainment and technology.
In the crowded streaming world, creativity still reigns supreme
On the TV show’s Giants panel, TV leaders discussed their growing footprint in the streaming world, which is moving away from cable TV and closer to ad-supported subscription-based streaming services. Leaders still value creativity in storytelling and intellectual property, and working with established audiences, said Dan McDermott, president of AMC Networks Entertainment and AMC Studios.
“What has remained consistent is the value of long-term, high-quality creativity and storytelling,” McDermott said. “It’s a more crowded environment than we’ve ever been, but as a programmer, you’re definitely looking for IPs that have a built-in audience and fan base.”
Social media is a battleground for brands to win
In the Brand Storytelling Elite panel, representatives from consumer and entertainment brands discussed in detail the best ways to engage audiences in a media environment that seems oversaturated and cluttered. Nicole Weltman, who serves as Taco Bell’s head of social media, talks about competing with established news organizations to grab consumers’ attention.
“When we think about what our content shows, it shows content from Vice and NBC, which have built-in ratings,” Weltman said. “When we think about what stories we want to tell, we look to those fans to tell their stories and raise their voices.” She then elaborates on a true partnership with pop artist Doja Cat in promoting the return of Mexican pizza .
Creating immersive experiences could be the future of audience engagement
The Future of Audience Engagement: A look at how advancing innovation and creativity can forge strong connections with audience panels today, featuring a conversation with Omar Zayat, Head of Industry at Meta, Senior Director of Industry Executive; Keisha Senter, VP of Impact.The two talked typeThe Heidi Chung of Heidi Chung talks about how to further immerse audiences in the world of experiences they create around different mediums such as film.
Their collaboration resulted in a metaverse experience focused on Peele’s new film “Nope,” and Senter highlighted some of the key questions her team asks herself when nurturing new ideas and experiences: “We’re really thinking about how we can improve ourselves. Is our content uplifted? Is our content representative? Is it genre-centric? Are we looking for ways to be naughty and fun? There are a number of ways you can think about this with filmmakers, too Can think with a partner you work with.”
Web3 Has huge potential to serve the entertainment industry
In the “Making Web3 Meaning for Entertainment Industry” panel discussion, industry executives discussed in detail the possible ways in which newfound Web3 innovations can bring about better and more effective change in the entertainment industry. Melody Hildebrandt, chief information security officer and president of Fox Corp. and Blockchain Creative Labs, shared two key areas where she believes Web3’s potential can be unlocked to benefit consumers.
“I really think it’s a technological innovation that will enable a whole new paradigm in two key areas of media, one is in terms of content, how is content actually created and brought to market? The other is distribution, we Believe there is a way to bring content directly to fans in a cleaner way,” Hildebrandt said of Web3’s potential impact on the industry.
Stagecraft could revolutionize the possibilities of future virtual production
Lynwen Brennan, general manager and executive vice president of Lucasfilm, and Janet Lewin, senior vice president of visual effects at Lucasfilm and general manager of ILM, explain how using Stagecraft as an “end-to-end virtual production tool” has changed the production environment at Lucasfilm. Executives have already practiced on such popular projects as “The Mandalorian,” “Obi-Wan Kenobi,” “The Book of Boba Fett,” and the upcoming series “Andor.” The tool, executives shared positive forecasts based on Stagecraft’s strengths.
“Stagecraft allows for this amazing collaboration with all the department heads and filmmakers before we shoot,” shared Brennan. “Then it’s all in camera visuals, which means we can save money in the visual effects budget, we can save time in the post-production schedule and get incredible quality results.”
While speculating on what the future might look like, Brennan replied: “I think it’s really up to our filmmakers, and that’s what makes it so exciting.”
“We now have proven production methods, but we like to be inspired by new ideas that come up. Also leverage off-the-shelf real-time tools like Unreal and future advancements in LED technology to take advantage of developments in this area,” she continued. “It’s hard to predict where the future is going. There’s a barrier to entry for some productions to use this toolset right now because it’s expensive. But if you can get a return on investment, it can be very effective.”
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