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The UAE has announced the launch of the “Bread for All” initiative, which aims to support vulnerable groups by providing free bread at different times of the day.
The digital initiative aims to provide free fresh bread to those in need through smart machines deployed at multiple outlets. It engages community members and enables individuals to contribute to initiatives that employ short-term community funding principles.
The Mohammed bin Rashid Global Giving Advisory Centre (MBRGEC) under the Awqaf and Minor Affairs Foundation (AMAF) has announced the launch of the campaign aimed at serving poor families and workers, official news agency WAM report.
The smart machines are user-friendly, dispense bread at the push of an order button, and will be deployed at Aswaaq supermarkets in Al Mizhar, Al Warqa’a, Mirdif, Nad Alsheba, Nadd Al Hamar, Al Qouz, and Al Bada.
Donations can be made via the Dubai Now app, www.mbrgcec.ae or via text message to 3656 for AED10, 3658 for AED50, 3659 for AED100, or 3679 for AED500.
The project fulfills the vision of Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, who said at the start of the Covid-19 pandemic: “In the UAE, no one goes hungry Tumbling to sleep or in need.”
Also read: UAE’s Sheikh Mohammed announces Billion Meals campaign
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