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Master developer Nakheel has unveiled a compelling positioning and new brand promise for its next phase of growth.
Supporting Dubai’s Urban Master Plan 2040, Nakheel will cement the emirate’s position as a global destination of choice and position it as the world’s most liveable city.
It said the developers would further support the programme’s goals of providing the highest standards of urban infrastructure and facilities, developing vibrant and inclusive communities, fostering greater economic activity and positioning Dubai as an aspirational destination A city that travels, lives and thrives.
CEO Naaman Atallah said it was an exciting transformation phase for Nakheel, which is synonymous with Dubai’s growth journey, with landmark developments including Palm Jumeirah, Palm Tower and Palm West Beach.
“By focusing on ‘building happiness and prosperity,’ the Nakheel rebrand reflects its focus on the well-being and quality of life of citizens, residents and visitors, enhancing communities and building Dubai’s future, while curating meaningful and rewarding experiences,” he said.
According to him, the rebranding is a natural evolution and Nakheel will focus more on its customers, deliver superior brand value and build stronger and more engaging relationships by being a partner in the customer experience.
“At the same time, we will continue to transform land and water into vibrant, sustainable cities through our internationally recognized development and unparalleled experience for all. We are building a better tomorrow today,” A Tara said.
The Nakheel rebranding campaign will be visible across multiple communication channels including digital, outdoor and social. He added that this multi-format is designed to resonate with residents and tourists alike, reflecting their experience in Dubai, or the ideal experience they want to start.-TradeArabia News Service
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