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CEO Clint Kendall announced in London office.Company Hires Former Comparative Market Partner Leader Melanie’s Will As Head of UK/Europe Partnerships.
London, September 27, 2022 /PRNewswire/ — Allied Global Marketing, the leading entertainment and lifestyle marketing agency, is pleased to announce their continued global expansion with the launch of their partner marketing arm in London.To support the agency’s continued growth in the UK and European markets, the company has hired industry leaders Melanie’s Will As the CEO of Allied announced today, as Vice President of UK/Europe Partner Marketing, Clint Kendall.
Melanie Wells headshot
Based on London and report to Erin CorbettSenior Vice President of Global Cooperative Marketing, and Adam CunninghamChief Strategy Officer and UK Vice President Sean Roberts Ireland, Wills is a seasoned partner specialist with a history of working in the digital and entertainment industries. Wills will build with Corbett London– Based on the partner marketing team, services such as in-kind and licensed promotions, sponsorships, product placement and brand ambassador/talent acquisition will be provided from a global and local market perspective. More staffing announcements are expected later this year.
“We are excited to continue our international expansion by adding Wills and other new partner marketing specialists. LondonKendall commented. “Using local market knowledge to deliver our services globally is a cornerstone of our overall growth strategy.This move allows us to expand our co-marketing reach to US customers and reach out to UK and Europe Same thing. “
Corbett added: “Our clients are always looking for global solutions for their co-marketing needs. With many agencies supporting only one market, Allied’s global and local approach is a significant differentiator, allowing clients to outperform competitors Plus, we can’t get anyone who can help us achieve our goals better than Melanie Wills.”
Corbett will continue to oversee the agency’s global co-marketing division in Los Angeles. She started Partner Marketing at Allied in 2010, and over the past twelve years, the team has created billions of dollars in earned and paid media value for their clients.The current client account is in North America Including Prime Video, Universal Home Entertainment, Spotlight, Princess Cruises, Heritage Entertainment, TencentNCSOFT, BenQ, WildBrain (Strawberry Shortcake, Teletubbies) and Iron Chef Morimoto Masaharu in.Current customers in the UK and EU markets include TencentSEGA Europe Ltd. etc. have not yet been announced.
Except for Allied in Londonthe agency plans to continue expanding the localization team at Allied’s current offices sydney (Asia-Pacific), Miami (Latin America) and more in the coming months.
Before joining Allied, Wills was Head of Partnerships at CompareTheMarket.com, a UK insurance product price comparison site, part of the BGL Group.Before that, she was LondonLime Communications-based agency serving as Account Director for Twentieth Century Fox’s European business.
About United Global Marketing
In business for more than 30 years, Allied has become a global leader in entertainment, culture and lifestyle marketing based on advertising and publicity for movie studios. Allied’s global team of experts has more than 400 experts in 23 offices in North America and Europe, serving some of the world’s largest brands and their expertise in film, television, streaming, sports, gaming, live entertainment, cultural institutions and more Different customers create campaigns, hotels and consumer brands that drive conversions. Allied’s strength is a truly global approach to our customer service. With landing in countries around the world, customers can gain a holistic approach with localized solutions and activations.
To learn more, visit www.alliedglobalmarketing.com
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SOURCE UNITED GLOBAL MARKETING
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