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During the week-long programme of events, DCT Abu Dhabi showcased key destination highlights to help industry professionals familiarise themselves with the many exciting experiences the destination has to offer, including Abu Dhabi’s leading leisure and entertainment destination, Asia The Island, which is home to award-winning theme parks such as Ferrari World Abu Dhabi. DCT Abu Dhabi stakeholders also spoke with key partners about the timeline of new developments and exciting events to be held in the UAE capital, including the premiere of the Broadway musical The Lion King, the UAE’s first NBA games, UFC 281 and performances by Oscar-winning composer AR Rahman as part of Diwali festivities.
Organised by Abu Dhabi DCT and Abu Dhabi Convention and Exhibition Bureau (ADCEB) in partnership with Experience Hub, the event will now be held annually, reflecting the importance of the Indian market to Abu Dhabi’s inbound tourism strategy.
Mubarak Al Shamisi, Director of ADCEB, said: “It is an honour to meet and share everything about Abu Dhabi with our key tourism trade partner in India. India has always been one of the UAE’s largest overseas markets and Abu Dhabi’s largest source market for MICE tourism A. Our visit this month is to support our valued stakeholders, raise awareness of the destination, meet with our target businesses and leading MICE agencies, and introduce our enhanced Advantage Abu Dhabi conference and rewards program as well as Our new MICE Institutional Rewards program is designed to achieve our goal of continuing to excel in the region.
In Abu Dhabi, everyone can have some fun at their own pace, whether it’s the serenity of Al Ain or the thrill of Yas Island. We look forward to welcoming more Indian visitors this year, especially with our exciting calendar of events for 2022 and beyond. “
Liam Findlay, CEO of Yas Island’s trade and promotions arm, Experience Hub, a subsidiary of Miral, said: “We are always delighted to meet our valuable travel trade network and MICE partners , and share the latest news about Yas Island and us. A portfolio of products, events and experiences curated specifically for the Indian market. At Experience Hub, we strive to provide our trading partners with knowledge and insight on everything the destination has to offer, we Look forward to working with us for spectacular entertainment, musical performances, sporting events and exciting events.”
During the roadshow to visit Abu Dhabi, more than 7,000 individual meetings were held across the three cities. All attendees also stand a chance to win 20 vacation packages to Abu Dhabi.
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