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- Fans can visit NBAEvents.com/AbuDhabi, follow @NBAArabic and download the NBA Events app for more information and tickets –
LONDON & ABU DHABI – The National Basketball Association (NBA) and the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) today named Aldar one of the leading property developers and managers in the United Arab Emirates (UAE) for 2022 Partners of the NBA Abu Dhabi Games, the Atlanta Hawks and 2021 NBA champion Milwaukee Bucks will play two games at the Etihad Arena on Yas Island in Abu Dhabi on Thursday 6 October and Saturday 8 October Game preseason at 8pm GST.
The multi-year collaboration will play a key role in supporting and encouraging healthy communities through sport and enriching the basketball landscape in Abu Dhabi and across the UAE. Through this partnership, Aldar will support two games and a dedicated event in the ‘NBA Zone’, an immersive and interactive fan event that will take place at Manarat Al Abu Dhabi from Wednesday 5 October to Sunday 9 October Saadiyat held. During games, Aldar will provide fans with the opportunity to meet NBA legends and volunteers and will be on-court with LED and jumbotron visibility, courtside branding and on-court activities including tossing branded T-shirts.
Aldar will also partner with the league to open NBA FIT clinics for boys and girls, and will showcase the NBA brand in its residential communities and Aldar educational schools.
Rashed Al Omaira, Chief Commercial Officer, said: “Aldar has a long history of delivering a world-class experience to its customers, and that’s what we aim to achieve as a partner in the league’s first tournament in the UAE.” reach development. “We look forward to embarking on this exciting journey with the NBA and we believe this partnership will provide us with the opportunity to demonstrate that Abu Dhabi is an exciting destination to live, visit and enjoy world-class events.”
“We are delighted to welcome Aldar to the NBA family, starting with this week’s historic game in Abu Dhabi,” said Ralph Rivera, NBA managing director for Europe and the Middle East. “Aldar’s diverse approach to the market will allow the NBA to leverage its extensive reach and connect with a wide audience and community to further develop the game and the league’s profile in the UAE.”
The 2022 NBA Abu Dhabi Games is part of a groundbreaking multi-year partnership between the NBA and the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi), which kicked off the inaugural Jr. NBA Abu Dhabi League earlier this year from Abu Dhabi. Basketball league for 450 boys and girls aged 11-14 across schools. The partnership also includes a variety of interactive fan events, including appearances by current and former NBA players, a series of NBA FIT clinics to promote health and wellness, and an NBA 2K League exhibit event.
Fans can purchase tickets for the NBA Zone and the 2022 NBA Abu Dhabi Games by visiting NBAEvents.com/AbuDhabi, and follow the NBA on Facebook, Instagram and Twitter (@NBAArabic) for the latest updates, news and content in Arabic.
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contact
Tom Marchesi, NBA, tmarchesi@nba.com
Obaid Al Yammahi, Aldar Properties
​​​​​​​Sarah Abdelbary, Brunswick, ALDAR@brunswickgroup.com
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