[ad_1]
According to a survey, the three most popular features of hotel accommodation for UAE guests are amenities (pool, sauna), room service and entertainment options.
InterContinental Hotels & Resorts today announced the results of a pan-Arab survey in the UAE to better understand how consumers prefer to enjoy their hotel guests’ time as part of its global “Guest How You Guest” campaign – the Events are designed to amplify lifelike travel moments and express individuality – encouraging guests to be themselves.
The survey was designed to explore the general preferences and desires of guests during their hotel stay. The insightful survey also revealed that guests want to be who they are when they stay at a hotel – staying the way they want – something IHG Hotels & Resorts celebrates.
The company’s latest global campaign, “Guest How You Guest,” is a celebration of hotels and a break from all having to do. IHG firmly believes that when people are cared for, they are free to be themselves and live their best lives, a statement said.
The UAE survey results reveal what UAE guests expect from their hotel experience, with the three most popular features of hotel accommodation being amenities (pool, sauna) at 62%, room service (53%) and entertainment options (49%).
Meanwhile, one-fifth of respondents prefer not having to clean or cook their own meals, and 44% prefer the food options offered by hotels.
The study further explored how the UAE likes to entertain guests in hotels, showing that 20% prefer to change into their clothes at dinner to look their best, while 24% feel comfortable in their pajamas and hotel slippers, and 33% People are even content to walk around a hotel in beachwear. 61% felt they were always relaxed during their stay, but 13% were concerned that their children might misbehave and interfere with other guests.
As part of the research, IHG also created a series of “hotel guest archetypes”. Of these, 28% categorize themselves as “groupies” who most enjoy relaxing and enjoying the company of family and friends, and 25% are “memory makers,” focusing on creating memorable experiences and traveling locally. 21% identify themselves as “romance lovers”, enjoying luxurious romantic trips with a partner, 13% are “party people” who use the pool during the day and drink at night, and finally, 12% are “explorers” ”, going off the beaten track to discover new experiences.
Earlier this year, IHG launched IHG One Rewards – the brand’s new loyalty program – offering members more choice, value and richer rewards than ever before. The reimagined loyalty program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 6,000 hotels and 17 brands, including one of the world’s largest luxury and lifestyle collections.
Haitham Mattar, Managing Director, India, Middle East and Africa, InterContinental Hotels & Resorts, commented: “The tourism and hospitality industry in the UAE offers tremendous opportunities and the country is known for welcoming a diverse range of guests, both business and leisure. The needs of our hotel guests, Wishes and preferences are constantly changing, so we must deliver what they need most – a personalized, personalized experience. We care about our guests and we know that each of them is unique through our revitalized loyalty With the IHG One Rewards program, members can customize how they use their points to best suit them.”
Benefits of IHG One Rewards include a faster rewards point earning structure, and members can earn more points and baggage rewards faster. It also includes a milestone element that allows them to choose the rewards that matter most to them, such as free breakfast for Diamond Elite members, exclusive access to discounted Reward Nights promotions, room upgrades, early check-in or check-out, and more (subject to availability) terms and conditions). – arab trade news agency
[ad_2]
Source link