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highly valued sports betting A fan experience during Global Gaming Expo, the gaming industry trade show at the Venetian Expo this week.
That’s no surprise as more states consider legalizing sports betting. Online gaming — including sports betting — is the fastest-growing segment of the industry, according to Bill Miller, president and CEO of the American Gaming Association.
But the sports and entertainment industry’s influence on the convention goes beyond the books. Aristocrat Gaming is a subsidiary of Aristocrat Leisure Ltd. in Australia, teases its NFL-licensed slot machines On the trade show floor, casino operators expressed excitement about future sporting events.
In an interview on Tuesday, Circa CEO Derek Stevens said he was encouraged by the infancy of the sports betting industry and anticipated a broader market in the coming years.
Having room to grow is a good thing for brick-and-mortar casinos, he said, because the experience of watching a sporting event — watching the game live and often with others — can change people’s schedules.
“You don’t record the Super Bowl and watch it three hours later,” Stevens said. “People are making decisions to make sure they’re in front of the TV. They adjust their sports schedules. I think it’s good for sports teams; it’s good for sports leagues; it’s good for sports fans to come It’s a good thing to say, and it’s a good thing for sports betting operators.”
Stevens said he expects Circa, a sports-focused, three-tiered sportsbook-centric property, the city will benefit from becoming a destination for sports fans.
And he’s not alone. According to an investor note from JPMorgan analysts on a meeting with Caesars executives, the company expects future demand on the Las Vegas Strip to be boosted by two destination sporting events in Las Vegas — Formula 1 race in November 2023 and super bowl in 2024.
“Regarding Formula 1, the race will take place on November 18, which has been one of the weakest weekends of the year in history, which management noted could bring in ‘hundreds of thousands of tourists’ (the race in Singapore recently attracted about 300,000 viewers,” the analyst wrote. “So you trade a weekend that’s probably much stronger than the Super Bowl for a weak weekend.
Aristocrat’s partnership with the NFL also illustrates another area where sports entertainment and gaming are converging. A sneak peek of the machine isn’t available for public viewing, but Aristocrat still focused its booth on its first partnership with the Football League. These games are expected to launch in the 2023 season.
Jon Hanlin, the company’s senior vice president of commercial strategy and business analysis, said that while the partnership stems from a symbiotic relationship between the NFL and casinos, given their past anti-gaming stances, when the NFL He was impressed when approached Aristocrat about a potential partnership.
“They’ve done it 180 times — I never thought they’d be the first to dive into the field,” Hanlin said. “I think other leagues and other sports entertainment brands might follow suit. But if they want to join the party, we’re here to help them.”
McKenna Ross is a member of Report for America, a national service that places journalists in local newsrooms.contact her mross@reviewjournal.com. follow @mckenna_ross_ on Twitter.
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