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Tetra Pak Heir Magnus Rausing made a “significant” investment Michael Nachanof Vision Entertainment.
British-Swedish investor Rausing will join Envision’s board and actively support Nakan’s plans to make the company a global studio with an extensive international network.
Terms of the investment were not disclosed, but Rausing’s involvement appears to be more than financial. After launching his Mahr Projects tool in 2019, he started investing in companies including Lick, Superplastic and most recently Oxwash. He also recently supported Alex Pettyfer’s Dark Dreams Entertainment.
“Magnus is one of the rare investors who can help amplify every investment he makes,” said Michael Nakan, founder and chief content officer at Envision. “I greatly admire his previous investments in media, technology and sustainability, and I am delighted to welcome a partner who shares our vision of building a hit franchise with global appeal.
“This investment will allow us to build our team and increase our quality scripted projects from countries around the world; following the success of connected: Otaku Detective, co-produced with Nippon TV in Japan, and we are now producing more premium productions with partners on multiple continents. “
Connected: Otaku Detective Launched in Japan in April and was a huge hit on streaming Hulu Japan
Rausing said he will “support Envision early in their mission to create cultural franchises” and looks forward to “working closely with them.”
Envision Entertainment is a London-based media company specializing in the development and production of international premium content. Envision has a number of global assets in advanced development stages with partners including US studios, global streamers and regional broadcasters.
Rausing is the great-grandson of Ruben Andersson, founder of Tetra Pak Packaging Technology.
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