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ADDED Expands Investor Journey Service with 9 Leading Institutions

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ABU DHABI – The Abu Dhabi Department of Economic Development (ADDED) has signed 9 agreements for 9 leading institutions to join the Investor Journey programme, enabling business owners and investors to apply for business bank accounts, telecommunications, business operations support and Business Insurance directly on the portal.

ADDED Director General for Economic Affairs Sameh Al Qubaisi signed the agreement with Sara Al Binali, Head of Corporate, Commercial and International Banking Group, First Abu Dhabi Bank (FAB), Ahmed Al Naqbi, Chief Executive Officer, Emirates Development Bank (EDB), Al Mohammed Wassim Khayata, Chief Executive Officer, Maryah Community Bank, Mohamed Al qubaisi, Chairman, Finance House, Jasim Al Awadi, Head of Government and Key Accounts, Emirates Integrated Telecommunications Company (du), Esam Mahmoud, Senior Vice President, SMEs, Emirates Telecommunications Group (e&), Islamic Fahim Mohamed al Shehi, CEO of Arab Insurance Company (Salama), Sanad Mohammed Saeed Almeqbali, CEO of Emirates Zone Companies Representation, and Ahmad Obaid Ahmad Al Badwawi, CEO of Datack International Business Management.

Launched in 2021, ADDED’s Investor Journey aims to meet the needs of current and potential businesses, entrepreneurs and investors by providing a seamless integration and an ecosystem of advanced services to facilitate new business ideas and establishments. It offers investors a fully digital experience with access to a range of services, transactions and procedures from various government entities on one platform.

The new partners joining more than 25 other government and private sector entities and agencies will further enhance Abu Dhabi’s business ecosystem and strengthen partnerships between the private and public sectors.

Phase 2 of the Investor Journey, unveiled during ADDED’s participation in GITEX Technology Week 2022, integrates more services and business setup tools and features.

The portal includes an informative simulator to guide investors through their entrepreneurial journey, and an interactive map powered by the UAE’s leading real estate portal to identify and select the location and commercial space for their business.

Al Qubaisi said: “Expanding the ‘Investor Journey’ partner network and integrating new services is part of our efforts to further strengthen Abu Dhabi’s strong business ecosystem by working closely with best-in-class partners in various fields to enrich the investor experience Since its launch, the Investor Journey has helped facilitate the ease of doing business by reducing costs and requirements, simplifying procedures, and enabling seamless integration of government services. These efforts are paying off and we will continue to focus on continuously improving our regulations, systems and services.”

“As digitalization is a major trend in today’s economy and everyday life, we believe that the adoption of cutting-edge technologies will empower investors and entrepreneurs, who play an important role in achieving the SDGs,” added Al Qubaisi.

Hala Al Ameri, Executive Director of the Competitiveness Office of Abu Dhabi (COAD), part of ADDED, said: “At COAD, our main objective is to develop strategic initiatives to improve the business environment and ease of doing business in the UAE.” Investor Journey “The launch of Phase 2 reflects our ongoing efforts to improve the business ecosystem to strengthen Abu Dhabi’s regional and global competitiveness.”

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