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Hindi news channel India TV has expanded its global presence by launching itself on Etisalat’s E Life-UAE content platform.
With this, the channel is now available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite and Asiana Premium are all on IPTV + OTT platforms (IPTV and Switch TV).
Indian TV is looking to expand its international and digital footprint, and this launch in the UAE is a natural step in that direction.
The channel has launched in North America and will soon be available in other major markets, with a large diaspora audience keeping them connected to domestic news. The channel is looking to innovate with local content and launch big shows in local time zones to create better affinity for brands.
With eLife Connect, Indian expatriates living in the UAE can watch Indian TV 24/7 for news coverage of India and the rest of the world.
India TV has shows like “Aap Ki Adalat” (Weekends) and “Aaj Ki Baat” (Weekdays), hosted by India TV Chairman and Editor-in-Chief Rajat Sharma.
Ritu Dhawan, Managing Director of Indian Television, said: “Indian Television’s goal is to provide accurate, in-depth, unfiltered, fact-based news coverage to Indians worldwide, without any bias, anger or sensationalism, and to make Indian television the best The best and most trusted news venue. Offering Indian TV in the UAE is another step towards our goal.”
eLife TV offers a wide range of services and products, including pay TV packages from all major TV providers worldwide, including over 590 TV channels. They also offer video on demand and subscription VOD with over 10,000 hours of content from major Hollywood studios, Bollywood and the latest Arabic productions.
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