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Premier Inn, a global hospitality chain, is planning to launch a range of new facilities, attractions and services at its 11 hotels in Qatar and the United Arab Emirates, eyeing the opportunities the FIFA World Cup presents for the hospitality industry.
“We kicked off by bringing legendary England and Liverpool player John Barnes to Dubai, where he experienced our famous British hospitality and entertained young and old at special events in our dining venues Yi fans are amazed,” said Simon Leigh, managing director of Premier Inn Mena.
“As the World Cup coincides with the peak tourist season, we are preparing for a large number of guests in Doha, Dubai and Abu Dhabi, and our hotel will be the gathering place for overnight visitors and guests watching the game in our food and beverage outlets. Although the event It takes place in Qatar itself, but the UAE will be an important hub for fans – whether it’s ticket-holders on a shuttle flight to Doha, or tourists and residents based in the country.”
“In Qatar, our team is ready for one of our busiest times ever. Premier Doha Education City Hotel is just minutes from the 40,000-capacity Education City Stadium and we are working on a new spacious outdoor The finishing touches are done on the terrace, where guests can look forward to big-screen action, great dining deals and a great ambience,” explains Leigh.
“Across town at the licensed Premier Inn Doha Airport Hotel, we’ve turned part of the restaurant into a football-themed fan zone, with a special World Cup menu created by our recently appointed head chef.
“In the UAE, our nine conveniently located city and airport hotels are pulling out all the stops to ensure guests have an unforgettable World Cup and are ready to welcome thousands of global tourists to overnight stays and football watching at the popular Mr Toad’s Game. Lounge One Store,” Leigh pointed out.
“According to industry figures, there are 600,000 hotel rooms in the Middle East under construction or planning stage to meet growing tourist demand. In the UAE, the room stock (currently around 200,000 rooms) will grow by 48,000 rooms by 2030, of which more than 75% Expansion in Dubai. In the first half of 2022, Dubai launched nearly 2,500 rooms, 219 of which are located in our newest hotel, the Premier Inn Barsha Heights,” he concluded.
Premier Inn has been a resounding success over the past year, and despite the challenges of Covid-19, it has continued to trade well, ending the financial year with a profit and exceeding business targets – a reflection of our popularity brand and the UAE’s rapid and effective response to the outbreak. – arab trade news agency
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