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Thursday, November 14, 2024
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IHG announces Vignette brand entry into Middle East

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IHG Hotels & Resorts, the world’s leading hospitality company, and HOC Hospitality Investments have signed a management agreement for a new Vignette hotel in Zimbabwe, marking the brand’s 10th Vignette foray into the Middle East and Africa region and coinciding with its first anniversary.

The Vignette Collection is a collection of one-of-a-kind, exclusive hotels designed for guests seeking a rich and varied independent accommodation experience. Where luxury meets purpose, Vignette Collection hotels bring together responsibility, community and place and make a positive impact in every way.

House of Chinhara – Vignette Collection will open in Victoria Falls in January 2026, offering an urban resort hotel option to over 250,000 visitors a year. The stunning waterfall is one of the largest in the world, and its Rainforest National Park and Elephant Trail attract leisure travelers seeking tranquility and adventure. However, with the town’s recent designation as a Financial Services Special Economic Zone and the creation of the Victoria Falls Stock Exchange, business and MICE demand in the area is also expected to increase significantly.

Centrally located just 20km from the airport, House of Chinhara consists of 99 keys, including two food and beverage outlets and three bars/cafes. Guests also have access to its health club and 800 square meters of spa/retail space. In addition, to meet corporate needs, the hotel will include four meeting rooms with a total area of ​​620 square meters, the largest of which has a theatre-style layout and can accommodate up to 360 people.

The hotel will complement Six Senses Victoria Falls, developed by HOC Hospitality Investments Ltd., as the brand’s first riverside game lodge resort within the buffer zone of Victoria Falls National Park, a UNESCO protected area. The property will feature 54 guest rooms and three food and beverage outlets, including an all-day dining restaurant, specialty restaurant, specialty restaurant and sunset bar, as well as a spa, mixed-use retail and concept stores.

Haitham Mattar, Managing Director, India, Middle East and Africa, InterContinental Hotels Group, said: “The signing of this 10th Vignette hotel is an important milestone as the brand is rapidly gaining strength globally and driving our global presence Expand our range of luxury and lifestyle offerings.. Post-pandemic, we expect luxury guests will continue to make more thoughtful travel choices and seek more bespoke experiences and personal enrichment with community engagement and sustainability at the core.

“Luxury meets purpose at Vignette Collection hotels, and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way. Victoria Falls is an important destination for international travellers in tourism and business, and we are delighted to partner with HOC Hospitality Investments has partnered to bring a new hotel to the area, allowing our guests to experience the wonders of this magnificent destination.”

Aaron Chinhara, HOC Hospitality Investments, said: “We are delighted to be partnering with IHG to bring the Six Senses and Vignette family of brands to Zimbabwe, creating a truly world-class destination for international tourists while being positive for the surrounding environment and the local community. Impact. We believe IHG’s strong business, including their updated IHG One Rewards loyalty program, drives more guests to experience Victoria Falls from our gateway location between the city’s entrance and attractions like Rainforest National Park and the Elephant Trail. “

IHG’s Vignette Collection offers owners of world-class independent hotels the opportunity to maintain their unique identities while benefiting from global scale and expertise in luxury and lifestyle. Vignette Collection hotels are unique in their own right, with their own unique prospects and stories to tell, and this new signing is no exception. It joins existing Vignette properties in countries including Portugal, Austria, Thailand and Australia, but House of Chinhara marks the brand’s first foray into the IMEA region.

The town of Victoria Falls is located in northwest Zimbabwe, bordering Zambia, and has a population of 35,000 that grows up to 10-fold through tourism each year. Although the town is remote compared to the rest of the country, it is centrally located in the region relative to South Africa, Namibia, Botswana, Zambia, Mozambique and Malawi. – arab trade news agency

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