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Mayweather Boxing and Fitnessthe best-in-class team boxing and fitness concept developed by the undefeated boxing legend, Floyd Mayweathertoday announced that it has signed deals with two different major franchise partners to bring the iconic fitness brand to two United Arab Emirates and Japan.
Development plans will bring studios to major cities in these countries, including Dubai and TokyoThe international deals further accelerate the franchise’s extraordinary growth so far in 2022, with 30 new U.S. studios already opening this year, according to one outlet release.
The announcement follows Floyd Mayweatherof Recent in-ring wins November 13th On the stage of Coca-Cola DubaiAs always, Mayweather’s timing remains impeccable, and — announcing new international ties in harmony with his high-profile exhibition fights — he has already generated headlines for his expansion into both countries.
“Throughout my boxing career, I have had the great honor of being middle East and Japan. ” Say Floyd Mayweatherlegendary boxer and co-founder of Mayweather Boxing + Fitness.
“Spreading the values ​​of health, fitness and community has always been at the heart of this business, and I’m excited to work with some of the best in both countries.”
The UAE-based master franchise group is led by Ax Capital private equity fund based on Dubaitogether with partners, Boris Kisko and Patrick Manzella. Kisko has deep expertise in expanding business internationally and currently owns and operates the Hollywood, California Mandzela, a veteran of expanding emerging brands beyond domestic operations, will lead regional marketing and business development.
Master Franchise Group in Japan to be led Nitta Yusuke and Tomoyuki Mori. Nitta has deep expertise in launching and scaling successful Japanese companies in real estate development, housing, tourism, apparel and information technology. Mori has a 20-year career as a Senior Managing Director at several global investment banks and now runs several real estate development and food and beverage businesses.
Both groups were courtside on Sunday to watch the figureheads of their new business take another victory inside the ring, with the Mayweather Boxing + Fitness brand broadcasting to the world as the event’s main sponsor.
“The brand has seen tremendous growth this year and we are excited about this new opportunity to expand our global footprint in key international markets,” said James WilliamsCEO of Mayweather Boxing + Fitness.
“We are excited to build some incredible studios and make Mayweather the number one fitness brand in every market we operate in. We look forward to partnering with well-resourced, strategic and Proven national operator partnerships in the UAE; Nitta, Mori and Miyata Japan. “
Mayweather Boxing + Fitness offers one of the most effective group fitness experiences on the market today, utilizing an approach developed from start to finish Floyd Mayweather’s 25 years unbeaten boxing Profession. Floyd has developed and designed an innovative fitness experience that combines boxing, strength and cardio training intervals for any fitness audience. Members participate in 45-minute and 60-minute classes that use state-of-the-art smart screen technology to project Floyd’s image throughout the class, giving members the feeling that they are learning and training from the undefeated boxer himself.
For more information on Mayweather Boxing + Fitness visit https://mayweather.fit/.
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