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Global theater chain AMC Entertainment Holdings Inc. (NYSE ticker: AMC) of the famous e-commerce giant Amazon.com (NASDAQ: AMZN) plans to invest up to $1 billion a year in theatrical distribution. The news pushed AMC stock up 9.2% in intraday trading on Nov. 23.
Amazon’s plan has been warmly welcomed by all theater stocks, which have struggled to attract larger audiences amid competition from online streaming channels. Yesterday, Cimanke Holdings (NYSE: CNK) rose 12.6%, while Imax Corp. (NYSE ticker: IMAX) rose 9.2%.
Importantly, Amazon plans to release 12 to 15 movies a year, with a gradual build-up starting in 2023, sources said.
AMC, the most popular meme stock, has been volatile due to speculative bets by traders. AMC stock is down 53.1% so far this year, after gaining 19.8% over the past six months. Moreover, the stock has lost 20.3% over the past three months, while rising more than 3.2% over the past five sessions.
Is AMC a good stock to buy now?
AMC is trading at 0.92x price/sales (P/S) multiple, which is lower than its five-year historical average of 2.42 times and the industry median of 1.27 times. This makes AMC stock an interesting investment opportunity, currently undervalued.
Despite cheap valuations, analysts prefer to steer clear of meme stocks. On TipRanks, AMC stock has a Moderate Sell consensus rating based on two Buys and three Sells. The $2.80 average price forecast for AMC Entertainment Holdings implies a huge downside potential of 63.4% from current levels.
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