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Vassiliy Anatoli, managing director of Platinumlist, said that in the UAE, the full Covid shutdown only lasted about four months, but the easing of restrictions has taken much longer and has been a relief. “There was growth in all event sectors, especially live events,” he said, adding that a surge in immigration from the UAE had also given the market a shot in the arm.
main ticket
Local events guide Platinumlist claims to account for 80 per cent of all entertainment ticket sales in the UAE, ranging from attractions to concerts, and the arrival of Dubai’s Coca-Cola Arena and Abu Dhabi’s Etihad Arena in recent years has meant more and more said something.
Local event guide Platinumlist claims to account for 80% of all entertainment ticket sales in UAE
Also operating in the UAE are Virgin Megastore, entertainment site Dubai Calendar, Indian giant BookMyShow and Ticketmaster, which is one of the go-to ticketing platforms for shows at the Coca-Cola Arena in partnership with Abu Dhabi-based state-owned promoter Flash Entertainment.
sales distribution
Digital tickets and print-at-home tickets have gone mainstream, but brick-and-mortar stores, including convenience stores, money transfer chains and Virgin Megastores points of sale, are dying hard — in part because there is no postal system.
Platinumlist launches its own iOS and Android apps in the wake of the pandemic, now with 1 million downloads
Platinumlist launched its own iOS and Android apps in the wake of the pandemic, which have now been downloaded 1 million times, bringing the company more than 2 million monthly online visitors. “It has become the platform of choice,” Anatoli said.
Market value
Platinumlist estimates the live streaming market in Dubai to be worth around $140 million (€141 million). No data is available for the Abu Dhabi market.
Secondary ticketing
Viagogo operates in Dubai, much to the chagrin of the local industry.
International/Domestic Splits and Genres
Dubai in particular is considered an expat market, with acts from 50 Cent, Justin Bieber, George Ezra and Jason Derulo set to hit at press time, but the musical tastes of the locals are just as big as the Orient. In the west, family entertainment is more popular.
cultural analysis
Anatoly said Abu Dhabi and Dubai are very different markets. “Abu Dhabi is much more conservative and has a lot of locals, so events are harder to sell. Dubai is much easier, but it’s also very competitive in terms of other events going on at the same time. , Abu Dhabi’s Etihad Arena support can provide a lot of opportunities for event organizers.”
“Abu Dhabi is much more conservative and has a lot of locals, so events are harder to sell. Dubai is much easier, but it’s also very competitive in terms of other events going on at the same time”
Meanwhile, Saudi Arabia is a larger market that is opening up. The platinum list has a higher turnover rate in Saudi Arabia than in the UAE, but for state-sponsored events (of which there are many), the tournament directorate mandates the use of state-owned ticketing platforms.
tax
A 10% air ticket tax applies in Dubai, while a 5% VAT applies across the UAE. Fees range from 5% to 15% on tickets sold.
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