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Abu Dhabi: New safety campaign highlights dangers of distracted driving

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Behaviors that lead to distraction and loss of vehicle control typically include: using a cell phone or social media platforms while driving, being distracted by other passengers in the vehicle, eating or putting on makeup, according to the Integrated Transportation Center. These actions, seemingly simple and innocuous, are viewed as misconduct that can lead to a fatal accident in seconds. These distractions could cause the vehicle to veer off the road in a dangerous manner and could seriously injure the driver and others or result in a fatal accident.

The campaign reiterates the importance of focusing and avoiding distractions while driving. Drivers are morally and socially responsible for their safety and the safety of others. One mistake could change his and his family’s life.

The awareness campaign is part of a series of awareness campaigns by the Joint Traffic Safety Committee in collaboration with relevant strategic partners to raise traffic safety awareness and urge drivers to observe proper measures and procedures on the road and to observe the speed limit to avoid accidents.

The road safety campaign builds on the Commission’s Vision Zero strategy, which aims to reduce road deaths in order to achieve zero deaths in the coming years. The movement also aspires to achieve the highest level of traffic safety in the emirate of Abu Dhabi and create a safe and sustainable transport environment, in line with the vision and guidance of the wise leadership, to enhance the overall quality of life in Abu Dhabi.

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