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- Cash prizes worth AED 10,000 and a competition to plant over 100 Ghaf Trees marked the occasion.
Century Financial – the UAE’s leading financial advisory firm with 30 years of market presence – announced its National Day celebrations with a campaign on social media called; #UAEIsMyHome. The event was conceptualized as a celebration of the ethos of embracing expatriates from countries across the globe. It went through a riot of colours, revealing the participants’ love for their homeland and the UAE.
Launched on the leading social media platform on 18 November, #UAEIsMyHome invited participants to paint the flags of their country and the UAE on each side of their faces. Over 1000 passionate entries closed the event on 29th November and it became a popular platform to show love for both parties; their country of origin and the UAE. The campaign garnered a massive following of over 1,000,000 times on social media as it resonated with the audience’s emotions. It preserves the sense of belonging between the two countries while respecting their role in building the identity of the people. Interestingly, the #UAEIsMyHome campaign is also a follow-up to last year’s campaign; #WhatsUAEForYou.
Century Financial remains committed to complementing the UAE’s unified national vision through initiatives that encourage a cohesive society. The brand firmly believes that embracing core values and elements of cultural significance can best engage audiences and give them the opportunity to express their love for the UAE. As a celebration of the 51st anniversary of the National Day, employees of Century Financial also planted African straw trees with famous brands to express their gratitude and love for the motherland. The plantation event was organized in conjunction with Companies for Good, ICBA, Dubai, and 70 employees planted more than 100 Ghaf trees.
Century Financial will announce the winner of the #UAEIsMyHome campaign on 29 November, where the winner will receive a cash prize worth AED 10,000.
The #UAEIsMyHome social media campaign created lasting memories and fostered a sense of togetherness among participants.
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About Century Finance
Century Financial Consultancy LLC (Century Financial) is an award-winning private financial services provider headquartered in Dubai, United Arab Emirates, specializing in CFD (contracts for difference), foreign exchange, indices, stocks, commodities, treasury bonds, and ETFs, as well as trading Derivatives traded. The firm’s portfolio of services includes investment advice, research and analysis, and financial promotion services across foreign exchange and CFDs.
For editorial inquiries please contact Matrix PR
Namita Thakkar – namita@matrixdubai.com
Krishika Mahesh – krishka@matrixdubai.com
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