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- Video: https://wetransfer.com/downloads/77a4f8761de3f849a470ac30c77b2a2820221129142249/cd738d
- SEVEN has started construction of its first entertainment destination in Al Hamra, Riyadh
- SEVEN cooperates with global entertainment brands to provide the world’s first entertainment attractions
RIYADH, SAUDI ARABIA: Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), has announced a commitment of SAR 50 billion to develop 21 integrated entertainment destinations, including more than 150 innovations, in partnership with prominent players An international brand of attractions, spread across 14 cities in Saudi Arabia. Construction has begun on SEVEN’s first entertainment destination in the Al Hamra district of Riyadh.
The announcement comes at a time of rapid growth in the Saudi entertainment industry and the country’s efforts to strengthen the industry’s position as a means to diversify revenue streams, create jobs, improve the quality of life for citizens and residents, and increase Saudi cities’ status among the best cities in the world. ranking.
SEVEN will introduce a new concept in the entertainment world; its destinations will offer a variety of experiences, including a wide range of entertainment attractions, a variety of local and international dining options and more – all under one roof. SEVEN has also partnered with leading global entertainment companies, including Clip ‘n Climb, Warner Bros. Discovery, Mattel’s Hot Wheels brand and Hasbro’s Transformers and Play-Doh brands, to develop world-class entertainment sights.
Abdullah AlDawood, Chairman of SEVEN, said: “SEVEN is redefining the future of entertainment in Saudi Arabia, improving the quality of life for the people of Saudi Arabia through our 21 entertainment venues and more than 150 world-class attractions across 14 cities. We are partnering with leading entertainment brands, and will continue to do so, to develop entertainment destinations like no other. Breaking ground on our first destination in the Al Hamra district of Riyadh is a key milestone and we are excited to serve the people of the kingdom and Tourists bring an unparalleled experience.”
He added: “We believe that the entertainment industry in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy. It also provides a strong foundation for job creation and is a key factor for many other economies including the local tourism industry. A strong driver for the sector. We will provide opportunities for local SMEs to develop Saudi talent, localize technical expertise and transfer knowledge through our global partnerships.”
SEVEN’s entertainment destination in Al Hamra, with an investment value of more than 3 billion Saudi riyals, covers an area of more than 90,000 square meters, with a construction area of 167,000 square meters, and is strategically located at the intersection of East Ring Road and King Abdullah Road . SEVEN Al Hamra is expected to attract six million visitors annually by offering world-leading entertainment attractions.
SEVEN has awarded Shapoorji Pallonji, one of the region’s largest engineering, procurement and construction groups, the responsibility for the construction and management of the project. The agreement was signed by Abdullah AlDawood, Chairman of SEVEN, and Vidya Sagar, Vice President of Shapoorji Pallonji, at a ceremony held at SEVEN’s Al Hamra factory.
MD Saini, Managing Director and CEO of Shapoorji Pallonji said: “Through Vision 2030, Saudi Arabia aspires to become one of the best places in the world to live and visit. Shapoorji Pallonji is honored that SEVEN has chosen to partner with us on this ambitious initiative sex business. We have already executed several projects in Saudi Arabia and this project will certainly add significantly to our business portfolio and further build on our enduring legacy in Saudi Arabia.”
SEVEN Al Hamra will feature many of SEVEN’s signature entertainment experiences, including indoor hubless wheels, Wave House indoor surfing, 10-pin bowling alley, indoor skydiving, indoor go-kart track, as well as cinemas, restaurants, cafes, international retail and wellness .
SEVEN’s entertainment destination in Al Hamra will also feature a number of world-class entertainment attractions developed through global partnerships, including the Discovery Indoor Adventure Centre, an edutainment attraction offering a world of exploration, play and education; Clip ‘n Climb, featuring 40 unique climbing challenges for all ages; and Transformers-themed rides for a highly immersive experience.
SEVEN designed these entertainment destinations in collaboration with leading companies in their fields including AOA, CallisonRTKL in partnership with Thinkwell, WME and Ellis Don.
SEVEN’s entertainment destinations are strategically located to serve the wider population of Saudi Arabia, ensuring easy accessibility for all. Upcoming projects will be located in Riyadh, Kharj, Mecca, Jeddah, Taif, Dammam, Khobar, Al-Ahsa, Medina, Yanbu, Abha, Jizan, Buraydah and Ta’if Booker.
Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is tasked with investing, developing and operating entertainment destinations according to the highest and latest international standards and creating a sustainable entertainment sector that caters to the needs of all in Saudi Arabia.
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About Seven:
Saudi Entertainment Ventures (SEVEN) was established by the Public Investment Fund (PIF) as an investment and development arm for the entertainment industry – a key pillar of the Kingdom’s ambitious social and economic plans.
SEVEN is improving the quality of life of millions of people in Saudi Arabia by improving the selection and quality of entertainment products in the Kingdom and building the talent and capabilities of the local entertainment industry.
SEVEN has partnered with some of the world’s most recognizable brands to build a world-class entertainment infrastructure in Saudi Arabia.
The new entertainment ecosystem developed by SEVEN will include 21 entertainment destinations in 14 cities, supporting PIF’s strategy to develop local entertainment and tourism.
to know more information:
Please visit our website: https://seven.sa/
Or contact the media department: media@seven.sa
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