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Tokyo-(Business Wire)——Avex Entertainment Co., Ltd., in cooperation with the Japan Ninja Association, will launch the multilingual travel content “The Way of the Ninja” with the theme of ninjas and travel around Japan with voice and music.
The content is centered on various Japanese ninja media such as “Ninja Samurai” and “Naruto”, which are popular overseas, and aims to comprehensively understand Japan’s nature, culture and climate from the perspective of ninjas. Overseas visitors to Japan can use the Sound Augmented Reality Format (SARF) voice AR application to enjoy the experience of visiting 196 voice points located by GPS in Japan using Ninja Navigation.
“Ninja Road” consists of four routes: the Kyoto route, which takes tourists to visit the representative ancient capitals of Japan, Kyoto and Nara, and the commercial city of Osaka; the Kumano route, which takes tourists to the oldest historical sites in Japan, including the world heritage Kumano Kodo and I the Sejingu Shrine; the Central Japan Route, which traverses the nature that stretches across central Japan, from Nagoya to Tokyo; and the Tokai Route, which passes through Kamakura and Mt. Fuji and follows Japan’s major transportation arteries. By completing each route, you will be able to enjoy a different spiritual character, nature and culture by using the multilingual audio guide.
Also, to raise awareness of “The Way of Ninja” and promote “Ninja Tourism” globally, we invited world-renowned children’s YouTuber Ryan Kaji as its ambassador and released an original video introducing NINJA Tourism. The charm of the NINJA course. (https://ninja-project.jp/tourism/)
The service is available by downloading the app from:
[App Store] https://onl.la/uPapUFh
[Google Play] https://play.google.com/store/apps/details?id=com.avex.sarf&hl=en_US&gl=US
About Voice AR “SARF”
Voice AR is a solution that combines “location information” with “voice information” to create new ways and experiences to enjoy everyday life. It’s an effort to place the museum’s audio guide throughout the city through the use of an app. Different from AR that relies on vision, voice + AR has its unique advantages, such as being safer, not inducing to play mobile phones while walking, and not damaging the landscape or cultural property of tourist destinations. https://www.youtube.com/watch?v=BJQfLVr7oo4
multilingual support
Support Japanese, English, Korean, Chinese (simplified and traditional) (voice part supports Japanese and English).
Available via smartphone, it can be used as a contactless travel tool without compromising immersion during the COVID-19 pandemic.
More information on Path of the Ninja can be found below.
https://ninja-project.jp/tourism/
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