TSX Entertainment launches app to take over Times Square

New York- (Business Wire)–TSX Entertainment Introducing the TSX App, a groundbreaking mobile integrated entertainment platform. Launched just in time for New Year’s Eve, the app’s first major feature, PixelStar, allows users to easily upload content to be displayed on an 18,000-square-foot giant screen spanning the façade of the TSX Broadway building in Times Square. Now, anywhere in the world , anyone with a smartphone can take over Times Square at any time of the day.

“It’s a whole new way for anyone to enjoy 15 Seconds of Fame. It’s an exciting experience that has to be seen,” said TSX Co-CEO Nick Holmstén. “The launch of our app introduces a new digital canvas for individuals, innovators and artists alike.”

Key features at launch include:

– Easy-to-use interface and content upload function

– Content Scheduling

– Social sharing feature with free digital memorabilia

– Real-time push notification to view Times Square content display

User-generated content published through PixelStar will have as many as 400,000 daily website visitors and will be scaled globally through the TSX application. Times Square generates 8 billion social impressions a year, according to the Times Square Alliance. The PixelStar-powered screen opens to reveal the first permanent stage, overlooking Times Square, and will include perfectly integrated lag-free audio.

TSX will reinvigorate the entertainment legacy of iconic locations, bringing budding style leaders and global icons to stage pop culture-defining moments in the most pedestrian-packed corners of the Western Hemisphere. TSX will create anchor shows, airdrops and headline events across its music, fashion, film, sports, gaming and lifestyle verticals Strategic Planning Partner, Roc Nation.

Scheduled to open to the public in 2024, TSX Entertainment will be the ultimate entertainment destination where fans can attend epic events and experience artists’ defining moments first-hand. The 74,000 square foot space features recording studios, iconic supper clubs, galleries, restaurants, bars, rooftop terraces, and immersive experiences integrated with the TSX App and TSX Metaverse.

You can download the TSX application at http://tsx.live Or directly from the App Store or Google Play.