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January 3, 2023
Racing Point has hired Mark Lashba As Executive Vice President, Partnerships, reports directly to Eric OpelkaChief Strategy Officer and President of Cindigm Networks.
Rashba, who spent 15 years as head of marketing at Sony Pictures Home Entertainment, will be responsible for business development, programming content transactions and sales of Cinedigm’s proprietary technology, Matchpoint, to third parties.
In this newly created role, Rashba will oversee all aspects of partnerships, including cultivating and managing strategic partnerships, program launches, negotiating agreements, expanding digital distribution and driving innovative new revenue opportunities.
Throughout his career, Rashba has been responsible for matching content with consumers, identifying future trends and technologies, and developing opportunities from unique businesses and relationships. Prior to joining Cinedigm, he was most recently President of MovieMethod LLC, where he oversaw the sales, marketing and distribution of digital content worldwide. Rashba is responsible for driving strategy, licensing, channel growth and platform expansion, as well as developing go-to-market plans for FAST, OTT, SVOD, AVOD and applications. Customers include Sony Pictures, NBCUniversal, Paramount Pictures, Anheuser-Busch, Verizon, and more.
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