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The 2023 CES returns to Las Vegas with a host of exciting announcements, and with it comes the annual type entertainment summit.Hollywood insiders and creators filled the Aria Hotel for a day-long panel featuring guests from disneyNetflix, Reddit, and more.
Hollywood’s top advertisers and studio executives tackle challenging topics in digital media and delve into how they inspire innovation in their work. Here are our key takeaways from select panels at this year’s summit.
More from Variety
Hollywood’s recession is a ‘self-fulfilling prophecy,’ not a guarantee
Universal Studios Group Chairman Pearlena Igbokwe Joins Variety Co-Editor-in-Chief Cynthia Littleton conducts a headlining conversation reviewing the trajectory of the four studios she oversees.
As head of Universal Television, UCP, Universal Television Alternative Studios and Universal International Studios, Igbokwe speaks first-hand about how production company executives have voiced fears of a recession that could turn into a “self-fulfilling prophecy”.
“We think we’re headed for a recession — so everyone immediately acts like we’re there, all of this belt-tightening, and they’re laying off thousands of people,” he said. iboquita says. “People are not going to stop buying TV, they need TV … If you make good stuff and good shows, there will be a market.”
Expanding the “CoComelon” Franchise and Building the Brand
Candle Media co-founders and co-CEOs Kevin Mayer and Tom Staggs discuss the unprecedented positive response to the media company’s children’s show “CoComelon” through its acquisition of Moonbug Entertainment.
“It’s not the most expensive show we have, relatively speaking, but it’s important, and that’s what we like, and we like shows that really matter to distributors,” Staggs says.
Candle Media is expanding the franchise and launched a YouTube series called “CoComelon Animal Time” last year, Staggs revealed. Mayer and Staggs have made a total of 10 acquisitions since launching Candle Media in 2021, including Hello Sunshine, Westbrook and Faraway Road Productions.
How Ad-Based Subscriptions Are Attracting Streamers Using Multiple Platforms
Netflix president of global advertising, Jeremi Gorman, said in an interview moderated by Variety Intelligence Platform president and chief media analyst Andrew Wallenstein that she is pleased with the streaming platform’s growth.
According to Antenna’s research, Netflix’s new ad-supported tier is gradually gaining subscribers, but Gorman declined to disclose the service’s total number of subscribers. The Basic Ads plan starts at $6.99 per month, which is 30% less than the Ad-Free Basic plan.
“It’s all about customer choice — giving people the ability to switch between plans and platforms basically based on what they want to pay,” Gorman said. “In this particular macro environment, I think you’re going to see a fair number of people want to consolidate their overall streaming bill, including all the other streaming services, and say ‘I want them all, but I want Ad supported.’”
The future of the D’Amelio family of brands
‘The D’Amelio Show’ Stars Marc and Dixie D’Amelio Take the Spotlight When the Series Premieres in 2021 focus; the father-daughter duo has since grown their family name into a recognizable brand in collaboration with fellow media personalities Charli and Heidi D’Amelio.
“All of our family intellectual property is owned by us, and now we produce all of it,” Mark said in a talk moderated by Todd Spangler, the typeIn addition to merchandise, Marc also revealed that the family plans to launch a women’s shoe collection in May 2023.
The family attributes their appeal in recent years to social media — TikTok in particular, where Charli has more than 149.5 million followers and Dixie has more than 57.5 million.
“TikTok shows more of a real side, more of a real side, and in the early days of other platforms, people were trying to get the best footage, the best filters, and the best lighting. As a dad… I would say to Charlie ,’ I can’t believe you posted that video; clothes on the floor, your bed is a mess. She said, ‘Dad, this is what everyone wants. They don’t want it to be perfect. I have to break this cycle.”
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