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sony Pictures Television (SPT), Sony Music Entertainment (SME) and Latin American indie 360 PowWow have announced plans to develop a new wedding reality series.
360 PowWow will co-produce the untitled show with SPT and Sony Music’s premium content division, which will be distributed by SPT.This week, the companies will demonstrate the format to potential buyers Content Americas.
As described, “In each episode, with the help of friends, relatives, and a music superstar, a team of experts wreck one lucky couple’s wedding and make the best day of their lives even better. ”
Over the course of the week, the series delves into the couple’s lives, witnessing the secret preparations for the bride and groom’s biggest surprise: a one-of-a-kind performance from Sony Music’s Latin artists on the wedding day.
“Buyers have been asking for feel-good content. With this uplifting format, and with the help of their favorite music artists, we’re empowering deserving couples to have the best day of their lives while taking audiences deep Learn about the wedding process,” said Selina Nederhand, senior vice president and co-founder. Head of Network, Content Strategy and Acquisitions, SPT LATAM. .
“We are thrilled to be a part of this project and to bring our incredible roster of artists to such a unique and original series of programming,” said Ruben Leyva, Senior Vice President of Latin Music Artist Services and Premium Content at Sony Music. “Together with SPT and 360 PowWow, we have a great opportunity to create unforgettable experiences for unsuspecting couples. I look forward to seeing this journey unfold.”
Adrian Santucho, Chief Creative Officer of 360 PowWow, said: “This is an ambitious, entertaining and exciting show: we have found the ideal partners in Sony Pictures and Sony Music, and we are very proud to be presenting Content Americas. ”
The independent producer has developed and produced a string of international programming headlined by “Talent,” “Idol,” “Deal or No Deal,” “Los Artistas,” “12 Corazones,” “Mira Quien Baila,” and “Kally’s Mashup” , among many others.
Sony Music Entertainment’s premium content division develops, produces and distributes a range of premium projects spanning film, television, podcasts, games and more.
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