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Abu Dhabi-based investment group Yas Holding has launched a new real estate arm, Taraf, with the aim of introducing a new standard of luxury, high-quality and uniquely designed properties for residents and investors in the UAE region and beyond.
Yas Holding said in a statement that as a luxury and boutique residential property developer, Taraf will offer carefully curated exclusive residential properties to discerning domestic and international clients in iconic and prime locations in the UAE.
It said the launch of Taraf coincided with the continued growth of the UAE real estate market, supported by government initiatives to build economic resilience and growth.
It added that the focus will be on properties that add value not only to the lives of residents, but also to their surroundings, with an eye towards the future.
Announcing the launch, Low Ping, CEO of Yas Holding, said: “We are delighted to launch Taraf at a time when the UAE has witnessed a long-term surge in investment, driven by strong confidence in the country’s economy, which has strengthened in recent years and It is expected to witness continued growth.”
Ping states: “Taraf aims to create lasting value by developing exceptional, unique and enduring properties that shape inspiring lifestyles. Properties in Taraf will offer a sense of comfort and serenity while standing the test of time. “
She added: “The launch of Taraf is also in line with our commitment to deliver quality products that enrich the lives of our diverse communities, customers and stakeholders, while contributing to the further diversification and growth of Yas Holding and the UAE .”
The Abu Dhabi Group says Taraf is dedicated to designing properties that are well-crafted and detail-oriented.
This approach reflects its unwavering commitment to creating high-quality, lifestyle-driven communities that inspire meaningful lives through love and places to live. Reflecting these values, the company’s first project will be unveiled in the coming weeks, it said.
Ahmad Shibel, Property Chief Executive, said: “Taraf stands for innovation, elegance, high-quality design and enduring value – our properties will reflect these values. We are entering the market with the top existing property developers in the country Multiple developments.”
“Taraf will create time-tested lifestyle destinations, authentic places that form strong communities, create connections and shape meaningful lives,” he added.-TradeArabia News Service
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