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With less than 30 days to go before the opening of the world’s greatest exhibition, Emirates invites visitors to experience the endless possibilities of Expo 2020 Dubai in a new way. Global movementThe ad, led by actor and celebrity superstar Chris Hemsworth, showcases the ultra-futuristic themes and incredible experience of the 2020 Dubai Expo when it opens its doors to the world on October 1.
His Excellency Reem Al Hashimy, Minister of State for International Cooperation of the UAE and Director General of Expo 2020 Dubai Said: “We have launched a bold and exciting promotional event in partnership with Emirates. We believe this will resonate with audiences all over the world and inspire them to experience Expo 2020 Dubai for themselves. Expo 2020 Dubai will be the most worthwhile in the world One of the great events to see. In addition to the impressive large pavilion that allows visitors to immerse visitors in the themes of mobility, sustainability and opportunity, as well as 191 stunning rural pavilions, there will also be a show Unforgettable music, art and cultural celebrations, including rich entertainment programs, unique cooking experiences and more. This is truly a grand event not to be missed.”
Chris Hemsworth also talked about the importance of Expo 2020 in shaping a better future: “In 2019, I worked with Emirates and Expo 2020 Dubai to help raise awareness of the world’s truly important events. We all have the power to shape a better future, and the past year and a half have shown us that when we work together Time, the possibilities are limitless. At Expo 2020 Dubai, the world will come together in a spirit of cooperation to provide real-life solutions that benefit future generations. If you can travel and feel safe, I sincerely hope you can success.”
The advertisement was conceptualized and filmed in time before the original opening date of Expo 2020 Dubai, aiming to convey vibrant innovation, creativity and motivation to create a better future, which are all key themes of the global event. The ad uses a layered storytelling approach, supported by countless computer-generated image (CGI) animations and visual effects to illustrate what the event looks like, as it was shot at the Expo 2020 site which is still under construction.
In the ad, Hemsworth took the audience from Dubai’s iconic beaches and breathtaking skyline to the venue of Expo 2020 Dubai, bringing the event’s flagship mobility, sustainability and opportunity pavilion to life, and It gives people a glimpse of the exciting moments and the celebrations waiting in the participating national pavilions.
The advertisement shows the seamless transition and interaction between humans and the fantasy world of future possibilities-including recreating interactive jungles and forests, and missions to Mars, all of which represent what humans must provide during the event.
The music soundtrack “Pure Imagination” for the event was reproduced, modified and reinterpreted by a 70-person orchestra, and featured a children’s choir. Children play an important role in the entire advertisement. They come from different cultures and backgrounds and highlight the role they will play as the leaders of tomorrow.
The ad was appropriately directed by the two-time Oscar-winning director Robert Stromberg. His film works include Avatar, Tim Burton Alice in Wonderland, And Disney’s MaleficentThese graphics are brought to life by the visual effects and production company MPC (film company), which has won many Oscars.
Emirates is the main partner and official airline of Expo 2020 Dubai. It recently launched exclusive offers to allow customers to experience the excitement of the Expo. Emirates customers visiting or crossing Dubai at any time between October 1, 2021 and March 31, 2022 will be eligible to receive a free Emirates Expo Day Pass for each ticket booked by Emirates.
The offer is applicable to all cabins and applies to flydubai flights booked through Emirates and customers who travel to anywhere in the Emirates global network with a transfer time of at least 6 hours in Dubai.
Expo 2020 Dubai will be held from October 1st, 2021 to March 31st, 2022. It coincides with the Golden Jubilee in the UAE. Expo 2020 Dubai will bring the world together and provide a unique experience for all visitors to the event Of people leave lasting memories.
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