AMC Entertainment to Sell Branded Popcorn at Walmart During Oscars Weekend – Deadline

AMC Entertainment announced this morning that it will debut its new line of retail popcorn at hundreds of Walmart stores during Academy Awards weekend on March 11.

CEO Adam AllenThe latest diversification of the giant movie chain from Gold Mine to AMC-branded credit cards will include three flavors of microwaveable and ready-to-eat popcorn (lightly salted, classic butter, extra butter) called Perfect Popcorn. The news comes as the The company will release its latest financial report after the market close today.

Estimated retail price for the microwave version is $4.98 for a 6-pack; ready-to-eat bags are $3.98 each.

The treats will expand to more than 2,600 Walmart stores and walmart.com over the next few weeks, with AMC expecting wider distribution later this spring.

Aron touted his foray into the multibillion-dollar retail popcorn business as “home popcorn with the authentic taste of real movie theater popcorn” because the company “delivered on its promise to our moviegoers and investors.” Chief Executive Officer Be the first to announce the initiative Fall 2021. Last year, the company hired former Frito-Lay, PepsiCo and Hostess Brands executive Ellen Copaken for the new role of vice president of growth strategy.

“We couldn’t have picked a better partner than Walmart to significantly extend the AMC experience into the home,” he said.

For years, he said, AMC has been working to make movies better in theaters. Now, “We continue to make movies better, this time from the comfort of your own home. With the popcorn now on store shelves, we remain focused on future innovations that will continue to serve movie lovers and our shareholders alike.” Surprise and delight.” Allen has been a master of branding, though the biggest struggle with recent shows has been getting people back to the theater rather than encouraging them to stay at home.

A move earlier this month to introduce tiered ticket prices in theaters by seat position has faced backlash.

The CEO of the meme-stock company has millions of retail shareholders to please and regularly engages with them on social media. Last week he teased the new popcorn line on Twitter.