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CJ ENM and Scott Sternberg The producers have reached an agreement under which the popular Korean lifestyle show “get it beautiful“It will be adapted to the US market.
The move brings a growing wave of international success for Korean unscripted TV shows, following the early success of South Korean scripted dramas such as “The Squid Game” and “Crash Landing on You.” It also broadens the reach of Korean beauty standards and the cosmetic brands that support them.
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“Get it Beauty” has aired for 18 seasons in South Korea since its launch in 2006. Hosted by three beauty idols, beauty experts such as fitness trainers, hairdressers, and makeup artists are invited to enter the studio to show their professional knowledge to the audience. Live room viewers actively participating in tutorials. It has made some experts stars and some products commercial success – it awards badges of recognition to products that top its tests.
“I was immediately drawn to [the Korean show] Due to its unique format, large audience and unprecedented longevity. Plus, its production values ​​and talent engagement demonstrate its potential in the U.S.,” Sternberg said in a statement. “Lifestyle shows like this are popular because we’re seeing more and more of celebrities align with beauty brands. ‘Get It Beauty’ is inspiring, aspirational, transactional and interactive. “
No ABCs or streaming platforms announced the revamp.
Korean pop culture has become a multifaceted global phenomenon, extending from film and TV content, music (K-pop) to beauty, fashion and food. Korean beauty brands including Missha, Innisfree, Etude House, Clio and Tonymoly are now available worldwide.
“’Get It Beauty’ is more than just a TV show. It is CJ ENM’s signature lifestyle project that leads the K-beauty trend and creates synergy with many brands. Plus Scott’s insight into the US market, Korea’s beauty foundation With facilities and CJ ENM’s production experience, we expect the show to become a leader in beauty trends in the US,” said Seo Jang-ho, Senior Vice President of Content Business at CJ ENM. CJ ENM is Korea’s largest entertainment conglomerate, with businesses ranging from film production and distribution (“Parasite”) to TV production (Studio Dragon and Season 5) to music shows and live events (K-CON, MAMA Awards).
Scott Sternberg Productions is creator and producer of series including: “iCrime with Elizabeth Vargas”; “True Story with Maria Elena Salinas”; “Exposed with Deborah Norville” “Killer Brothers and Sisters”; “The Paula Zane Case”; “Protection Court”; “Living at Darryl’s House”; “The Chris Isaacs Moment”; .
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