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Atlanta– QVC+ Launching today, the eight-part series provides answers to common home improvement conundrums and delivers on the network’s signature “shoppable entertainment” programming format.
The first episode of Ballard Designs School of Design airs today on QVC+, hosted by Ballard Senior Manager of Digital Marketing Caroline McDonald. QVC officials said the series will help viewers “take advantage of spring cleaning and redesign their spaces for the warmer weather,” while also helping them transform different rooms in their homes into “truly stunning visual spectacle.”
“Our customers have always loved the storytelling aspect of QVC’s live video commerce experience,” said Susan Ripke, vice president of streaming commerce and experience. Goulart Retail Groupp, owner of QVC. “They love meeting landlords, learning about products from experts or getting advice from people they trust.
“We want to bring ballard design, which is part of the Qurate Retail Group, brings viewers to life only through video,” she added. “We know audiences respond to content, where they can watch and discover new Benefit from a shoppable experience. Increased distribution through the QVC+ streaming experience also provides QVC with more opportunities to reach viewers, giving viewers more ways to consume programming, interact and transact. “
For each 30-minute episode, McDonald’s will be joined by interior designers who will guide viewers through the design process by solving design challenges posed by QVC viewers. Each issue will focus on a specific design theme, such as furniture arrangements, color choices or patterns, and will include front and rear visuals of the space.
Viewers will be given a unique QR code and vanity URL, which will instantly take them to an episode-specific e-commerce destination with bonus content and items they can purchase immediately, which will help them bring the design concept into the own home.
Guest interior design experts at the School of Design include former HGTV Design Star winner Justin Q. Williams, as well as Michelle Gracie, Maggie Griffin, Andre Jordan Hilton, Bill Pease, Kristen Kong, Whitney Durham and Gordon Dunning. These episodes cover the following topics:
- Michael Grach – Introducing new patterns and colors into your home
- Maggie Griffin – Best design material for families with children
- andre jordan hilton – Elevate your bedroom into a luxury experience
- bill peace – Added extra seating and a grand piano to the entertainment space
- Christine Hole – Design the perfect space for family nights and entertaining
- Gordon Dunning – Provide individuality in a shared room or space
- whitney durham – Timeless textiles and furniture to help update your home
- Justin Q. Williams – Take advantage of the common space at the top of the stairs
“By the end of each episode, viewers will learn tangible lessons and be inspired to take risks in their own homes, demystifying design for all,” said Ripke. “Additionally, each episode will be accompanied by a 15-minute supplement called Inspired Style. Bonus content will feature QVC-specific products inspired by the topics covered in each episode, from color blocking and patterns to home decor and more.”
“We love good design, and we love educating our clients on how to bring good design into their homes,” says MacDonald. “Whether it’s talking about our free design services in our store, listening to our podcast or reading our blog, we’re always looking to encourage creativity and personalization in the home. Design School is a great way to showcase our products in a real space A wonderful way to give viewers the approachable takeaway of their own space at the same time.
“From the beginning, Ballard Designs has embraced personalization, making your home your own unique expression,” she continues. “All the homes we visit on the show are beautifully furnished, but viewers will see how different they are. Michelle Gratch, Bill Peace, and Andre Jordan Hilton differ greatly in their use of shape and color, but they are all masters of their craft . We wanted to show that there are no right answers in design, and that’s part of the fun.”
Viewers can download the free QVC+ streaming service on Roku, Fire TV and other streaming platforms and devices. It is also available online at qvcplus.com.
See also: Ballard Designs’ development plans bring it to this historic Southern location
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